Associate Brand Communications Consultant

swa; Dallas (TX); On-site; USD 74,000 - 82,000; Full time

Job summary

Southwest Airlines is seeking an Associate Brand Communications Consultant to shape strategy and creative that power our next chapter. You will lead integrated campaigns across broadcast, digital, social, email, web, print, and OOH, partnering with internal Creative Teams, agency partners, and cross-functional leaders to translate priorities into clear briefs and on-brand executions.

You will review and refine creative to uphold our voice, keep work on time and budget, and present a strong point

Qualifications

• High School Diploma or GED required.
• Intermediate level experience in Marketing, advertising, journalism, or communications.
• Advertising campaign development and execution (broadcast, digital, print, OOH).
• Managing timelines and asset deliverables.

Responsibilities

• Collaborate with internal creative teams and advertising agency teams to develop and execute advertising campaigns for national and local initiatives.
• Support cross-departmental coordination to ensure delivery of projects and services are on time, within budget, and within agreed upon scope.
• Review creative work to ensure that all assets ladder up to the Southwest brand vision and voice, adheres to our brand standards and guidelines, and strategically aligns with business priorities.
• Deliver strategic and creative briefs that clearly outline expectations for creative teams.
• Assist in presenting creative work to key stakeholders to share point of view and gain alignment and approvals.
• Work with leader to align on priorities, constructively address project work, and build personal development plans.
• May perform other job duties as directed by Employee's Leaders

Skills

Campaign management

Excel

PowerPoint

Word

Written communication

Oral communication

Education

High School Diploma or GED

Tools

Excel

PowerPoint

Word

Job description

Department

Marketing

Our Company Promise

We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

Job Description

As an Associate Brand Communications Consultant, you'll help shape the strategy and creative that power Southwest's next chapter, guiding work that drives demand and connects meaningfully with Customers and Employees. You'll lead the development of integrated campaigns across broadcast, digital, social, email, web, print, and out-of-home, partnering closely with internal Creative Teams, agency partners, and cross-functional Business Leaders to translate priorities into clear briefs, smart plans, and on-brand executions. You'll review and refine creative to uphold Southwest's voice and standards, keep work on time and on budget, and bring forward a strong point of view to gain alignment and approvals. You'll execute programs and campaigns that modernize how the Southwest brand shows up in the market. By turning insights into clear actions and compelling storytelling, you'll help build brand preference, support business priorities, and deliver measurable results. Your work will strengthen the Southwest Brand while supporting safe, reliable, and efficient growth that keeps our operation running smoothly and our Customers coming back.

Additional Details

The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. Due to the nature of this role, you would be required to work from our Dallas, TX Headquarters facility during business hours.
U.S. citizenship or current authorization to work in the U.S. required and no current or future work authorization sponsorship available.

Equal Opportunity Statement

We're committed to fair hiring practices and to making employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, disability, genetic information, or other legally protected characteristics.

Responsibilities

• Collaborate with internal creative teams and advertising agency teams to develop and execute advertising campaigns for national and local initiatives
• Support cross-departmental coordination to ensure delivery of projects and services are on time, within budget, and within agreed upon scope
• Review creative work to ensure that all assets ladder up to the Southwest brand vision and voice, adheres to our brand standards and guidelines, and strategically aligns with business priorities
• Deliver strategic and creative briefs that clearly outline expectations for creative teams
• Assist in presenting creative work to key stakeholders to share point of view and gain alignment and approvals
• Work with leader to align on priorities, constructively address project work, and build personal development plans
• May perform other job duties as directed by Employee's Leaders

Knowledge, Skills and Abilities

• Knowledge of the production process for the various paid mediums (broadcast, print and out-of-home)
• Skilled in Excel, PowerPoint, and Word skills
• Ability to think strategically and evaluate work from both a creative and strategic perspective
• Ability to handle multiple projects, prioritize effectively, and hit set timelines
• Ability to communicate in an effective manner in both written and verbal formats
• Ability to deliver quality work within a low-cost environment

Education

Required: High School Diploma or GED

Experience

• Intermediate level experience and knowledge in: Marketing, advertising, journalism, or communications
• Advertising campaign development and execution (broadcast, digital, print, OOH)
• Managing timelines and asset deliverables

Licensing/Certification

N/A

Physical Abilities

• Ability to perform work duties from [limited space work station/desk/office area] for extended periods of time
• Ability to communicate and interact with others in the English language to meet the demands of the job
• Ability to use a computer and other office productivity tools with sufficient speed and accuracy to meet the demands of the job

Other Qualifications

• Must maintain a well-groomed appearance per Company appearance standards as described in established guidelines
• Must be a U.S. citizen or have authorization to work in the United States as defined by the Immigration Reform Act of 1986
• Must be at least 18 years of age
• Must be able to comply with Company attendance standards as described in established guidelines

Pay & Benefits

Competitive market salary from $73,600 - $81,800 * depending on qualifications and experience. For eligible Leadership and individual contribu