Brand Architect: Growth, Narrative & Community Leadership

Alphalion; United States; On-site; USD 180,000 - 235,000; Full time

Job summary

Alpha Lion seeks a VP of Brand to shape its next chapter and build a team to bring the brand to life. This role centers on storytelling that connects consumer insight, product truth, and commercial opportunity into a compelling narrative across positioning, launch, creative execution, and community building.

You will own the brand strategy, voice, identity and standards, lead a world-class Brand organization, and collaborate with executives to set direction, drive growth, and raise the creative

Qualifications

• Significant senior brand leadership experience in a high-growth consumer business (CPG, health, wellness or performance).
• Exceptional storytelling and product-positioning ability, with a track record of turning consumer insight into compelling propositions.
• Proven ability to build distinctive brands across integrated campaigns, activations and communications.
• Strong creative and design judgment to guide designers, writers and agencies.
• Experience building and leading high-performing teams and processes.
• Omnichannel experience across DTC, retail, packaging and consumer experiences.

Responsibilities

• Lead brand work upstream in GTM, turning insight into a clear target customer, differentiated positioning and launch narrative.
• Bring the story to life across packaging, digital creative, retail, organic content, communications and customer experience.
• Build Alpha Lion’s community and cultural relevance through organic content, creators, partnerships and events.
• Set and evolve brand strategy, voice, identity and standards for consistency.
• Build and lead a world-class Brand organization across creative, social, content, community and activations.
• Own the annual brand plan, marketing calendar, awareness budget and campaign priorities.

Skills

Senior brand leadership

Storytelling

Omnichannel experience

Team leadership

Consumer insights

Brand strategy

Job description

Alpha Lion seeks a VP of Brand to shape its next chapter and build a team to bring the brand to life. This role centers on storytelling that connects consumer insight, product truth, and commercial opportunity into a compelling narrative across positioning, launch, creative execution, and community building.

You will own the brand strategy, voice, identity and standards, lead a world-class Brand organization, and collaborate with executives to set direction, drive growth, and raise the creative