Head of Brand & Creative Strategy

Valley National Bank; Morristown (NJ); On-site; USD 150,000 - 220,000; Full time

Job summary

Valley National Bank seeks a senior brand leader to define and elevate our brand strategy anchored in relationship banking. You will guide the Creative Studio, align branding with product and customer experiences, and drive growth across markets.

You will champion AI-driven content, build scalable governance, and mentor a high-performing team while partnering with executives to embed brand across all channels.

Responsibilities

• Define & Lead Brand Strategy: Establish a clear, differentiated brand positioning rooted in "relationship banking".
• Translate vision into actionable brand strategy, messaging architecture, and identity.
• Drive Brand Growth & Market Impact: Build awareness and consideration, expanding into new audiences and markets.
• Develop campaigns that create breakthrough, culturally relevant brand moments.
• Lead Creative Excellence: Oversee and elevate the internal Creative Studio to deliver best-in-class, insight-driven work.
• Ensure consistency and quality across all brand expressions and channels.
• Harness AI & Emerging Technologies: Champion the use of AI and emerging creative technologies to enhance brand strategy, content creation, personalization, and speed-to-market; test and scale new tools and capabilities; evolve workflows through intelligent automation and data-informed decisioning.
• Build Structure, Process & Governance: Create scalable frameworks for brand management, campaign development, and creative operations; establish clear standards and governance.
• Inspire & Develop Team: Lead and grow a high-performing brand and creative organization; foster ambition, curiosity, experimentation, and continuous learning.
• Influence & Align Senior Stakeholders: Partner with executive leadership across marketing, product, and business lines to embed the brand into all customer experiences; communicate vision, strategy, and impact with clarity and conviction.

Job description

Responsibilities include but are not limited to:

• Define & Lead Brand Strategy
  • Establish a clear, differentiated brand positioning rooted in "relationship banking".
  • Translate vision into actionable brand strategy, messaging architecture, and identity.
• Drive Brand Growth & Market Impact
  • Build awareness and consideration, expanding into new audiences and markets.
  • Develop campaigns that create breakthrough, culturally relevant brand moments.
• Lead Creative Excellence
  • Oversee and elevate the internal Creative Studio to deliver best-in-class, insight-driven work.
  • Ensure consistency and quality across all brand expressions and channels.
• Harness AI & Emerging Technologies
  • Champion the use of AI and emerging creative technologies to enhance brand strategy, content creation, personalization, and speed-to-market.
  • Act as an early adopter--continuously identifying, testing, and scaling new tools and capabilities.
  • Lead the team in evolving creative workflows through intelligent automation and data-informed decisioning.
• Build Structure, Process & Governance
  • Create scalable frameworks for brand management, campaign development, and creative operations.
  • Establish clear standards, workflows, and governance to enable speed and quality.
• Inspire & Develop Team
  • Lead and grow a high-performing brand and creative organization.
  • Foster a culture of ambition, curiosity, experimentation, and continuous learning.
• Influence & Align Senior Stakeholders
  • Partner with executive leadership across marketing, product, and business lines to embed the brand into all customer experiences.
  • Communicate vision, strategy, and impact with clarity and conviction.