VP Brand & Strategic Storytelling Leader

Financialnarrative; Sandy (UT); On-site; USD 140,000 - 230,000; Full time

Job summary

Financialnarrative seeks a Vice President Brand to lead strategic development and execution of our brand identity and voice. You will oversee creative, communications, and content teams, aligning internal and external messaging across channels.

You will partner with the CMO and senior leadership to drive campaigns, ensure consistency, and coach leaders. This role shapes member perception, brand equity, and supports enterprise-wide initiatives through compelling storytelling.

Qualifications

• 7 years of marketing leadership experience
• 10 years of marketing, communication, brand, creative or related experience
• Bachelor's degree in marketing, communications, design, or related field
• Master's degree preferred
• Strong knowledge of brand strategy and creative direction

Responsibilities

• Leads development and execution of a comprehensive brand strategy aligned with organizational goals and member needs.
• Defines and maintains the brand’s visual identity, voice, tone, and messaging across all channels and platforms.
• Partners with the CMO and senior leadership to integrate brand strategy into enterprise-wide initiatives.
• Directs high-impact campaigns and initiatives that elevate brand awareness, engagement, and loyalty.
• Ensures brand consistency across member touchpoints, including digital, print, video, media, and in-person experiences.
• Guides the development of creative assets, video content, and messaging frameworks that support marketing and communications goals.
• Leads cross-functional collaboration with product and lending teams, Member Services, HR, and other departments to ensure brand alignment.
• Oversees the creation of internal brand education programs to empower employees as brand ambassadors.
• Monitors brand performance metrics and member sentiment to inform strategic decisions.
• Identifies and executes brand partnership opportunities that expand reach and reinforce brand values.
• Manages vendor relationships related to creative services, video production, and brand licensing.
• Ensures compliance with brand standards, legal requirements, and industry regulations.
• Develops and manages departmental budgets, resource allocation, and vendor contracts.
• Coaches and develops multifunctional leadership across the brand organization.
• Represents the brand in executive forums, public speaking engagements, and strategic planning sessions.
• Drives innovation in brand storytelling, content strategy, and creative execution.
• Performs other related duties as assigned.

Skills

Brand strategy

Creative direction

Marketing communications

Content development

Public speaking

Leadership

Strategic thinking

Budget management

Education

Bachelor's degree in marketing, communications, design, or related field

Master's degree preferred

Job description

Financialnarrative seeks a Vice President Brand to lead strategic development and execution of our brand identity and voice. You will oversee creative, communications, and content teams, aligning internal and external messaging across channels.

You will partner with the CMO and senior leadership to drive campaigns, ensure consistency, and coach leaders. This role shapes member perception, brand equity, and supports enterprise-wide initiatives through compelling storytelling.