Brand Architect & Narrative Leader

Tech:NYC; New York (NY); Hybrid; USD 180,000 - 200,000; Full time

Benefits offered by this job

Health insurance

Parental leave

Vacation & holidays

Cell phone stipend

Job summary

Tech:NYC seeks a VP of Brand and Narrative to own the organization’s overarching story and positioning. You will lead brand architecture, editorial strategy, and cross-program narrative coherence, guiding a lean team and external vendors.

You’ll define messaging, KPI metrics, and ensure consistency across digital, earned media, and events, while collaborating with the CEO and CSO to shape the company’s public voice. This is a builder role in a fast-moving setting.

Qualifications

• Proven ability to define positioning and brand architecture from a strategic point of view.
• Excellent, hands-on writing and editorial judgement across formats.

Responsibilities

• Define and steward overarching narrative and positioning across ecosystems.
• Lead communications and content as a unified team with editorial standards.
• Own and produce high-stakes content, guiding messaging for newsletters, digital, and social channels.
• Oversee earned media strategy and vendor relationships.
• Integrate events into brand strategy and ensure consistent brand expression.

Skills

Brand strategy

Editorial writing

Leadership

Cross-functional collaboration

KPI definition

Job description

Tech:NYC seeks a VP of Brand and Narrative to own the organization’s overarching story and positioning. You will lead brand architecture, editorial strategy, and cross-program narrative coherence, guiding a lean team and external vendors.

You’ll define messaging, KPI metrics, and ensure consistency across digital, earned media, and events, while collaborating with the CEO and CSO to shape the company’s public voice. This is a builder role in a fast-moving setting.