Global Brand & Creative VP: Growth, Storytelling & Localization

University of the People; United States; On-site; USD 150,000 - 210,000; Full time

Job summary

University of the People seeks a VP, Brand & Creative to lead global brand strategy, creative direction, storytelling, and the content ecosystem that supports enrolment growth and global reputation.

This hands-on leader combines strategic vision with execution, guiding internal teams and external partners, leveraging AI-enabled workflows to accelerate content production and ensure culturally resonant campaigns across regions.

Qualifications

• 15-12 years of experience in brand leadership, creative strategy, content marketing, or integrated marketing leadership roles within high growth, digital first, mission driven, technology, EdTech, or consumer focused organizations
• Strong experience leading global brand and creative functions with demonstrated success scaling brands internationally and supporting measurable growth outcomes
• Proven ability to operate effectively within lean, fast paced environments where strategic leadership and hands on execution are equally important
• Strong background in campaign development, storytelling, creative direction, digital and social content ecosystems, and integrated brand marketing
• Experience managing internal creative teams, agencies, freelancers, and production partners across multiple regions and markets
• Exposure to AI enabled creative tools, automated content workflows, generative AI platforms, and technology enabled marketing operations
• Strong executive communication, stakeholder management, and cross functional collaboration capabilities
• Experience working within multicultural or global organizations with strong understanding of regional adaptation and culturally sensitive brand communication
• Preferred experience within globally distributed organizations
• A bachelor’s degree is required, with advanced education preferred

Responsibilities

• Lead the global brand and creative function, ensuring consistent, high quality brand execution across all regions, channels, and audience segments while supporting UoPeople’s long term growth strategy
• Develop and evolve UoPeople’s global brand positioning, messaging frameworks, campaign narratives, and storytelling architecture to strengthen awareness, engagement, and enrollment growth
• Oversee all creative output including campaign concepts, visual identity, copy standards, social content, presentations, student communications, and externally produced assets
• Build scalable creative workflows and production systems capable of supporting high volume content generation within a lean organizational structure
• Drive the development of student storytelling and user generated content programs that amplify authentic student experiences and strengthen emotional connection with the UoPeople mission
• Partner closely with Growth, SEO, Analytics, and Operations teams to align creative strategy with funnel performance, conversion optimization, and enrollment objectives
• Leverage AI enabled creative tools and automation technologies to accelerate content production, improve localization workflows, support rapid asset adaptation, and increase team productivity while maintaining quality standards
• Manage external creative agencies, video production vendors, freelancers, and localization partners while ensuring speed, quality, cost efficiency, and brand consistency
• Ensure all brand and creative execution is culturally appropriate and effectively adapted across priority international markets including India, MENA, Sub Saharan Africa, Latin America, and Southeast Asia
• Build and lead a high performing creative organization while fostering collaboration, accountability, operational agility, experimentation, and continuous improvement
• Partner with executive leadership to strengthen institutional reputation, donor communications, strategic announcements, and mission driven storytelling initiatives

Skills

Brand leadership

Creative strategy

Content marketing

Integrated marketing

Global brand management

Campaign development

Storytelling

Executive communication

Stakeholder management

Education

Bachelor's degree

Tools

AI content tools

Job description

University of the People seeks a VP, Brand & Creative to lead global brand strategy, creative direction, storytelling, and the content ecosystem that supports enrolment growth and global reputation.

This hands-on leader combines strategic vision with execution, guiding internal teams and external partners, leveraging AI-enabled workflows to accelerate content production and ensure culturally resonant campaigns across regions.