Brand Activation Specialist — On-Premise Growth

Automatic Data Processing, Inc.; New York (NY); On-site; USD 61,000 - 75,000; Full time

Job summary

Strategic Group is seeking an Activation to Impact Specialist in New York to drive High Noon and Lucky One visibility across bars and restaurants. You will educate bartenders, manage in-bar activations, and ensure consistent brand messaging in a dynamic on-premise environment.

You will build trade relationships, execute POS materials, and lead consumer tastings to generate trial and awareness, while reporting market conditions to optimize the program locally.

Qualifications

• Bachelor’s degree required; 1 year in marketing or sales related to Alcohol Beverage, Hospitality, Culinary, or Agency is preferred.
• Strong understanding of local market and consumer dynamics.

Responsibilities

• Educate bar staff and build relationships with bar teams to promote High Noon and Lucky One.
• Ensure brand visibility and placement at points of sale; maintain fresh merchandising materials.
• Conduct hosted tastings and consumer activations to drive trial and engagement.
• Gather market intelligence and report insights to optimize regional strategy and execution.

Skills

Marketing

Sales

Branding

Trade marketing

Public speaking

Customer service

Education

Bachelor’s Degree

Job description

Strategic Group is seeking an Activation to Impact Specialist in New York to drive High Noon and Lucky One visibility across bars and restaurants. You will educate bartenders, manage in-bar activations, and ensure consistent brand messaging in a dynamic on-premise environment.

You will build trade relationships, execute POS materials, and lead consumer tastings to generate trial and awareness, while reporting market conditions to optimize the program locally.