Brand Activation Specialist – On-Premise Growth

Strategic Group; Austin (TX); On-site; USD 42,000 - 64,000; Full time

Job summary

Strategic Group is seeking an Activation Specialist to drive brand growth in a defined Austin market, covering 45–50 bars and restaurants. You will educate staff, manage in-venue merchandising, and engage consumers through tastings and events.

You will report insights to leadership and optimize brand presence across your territory. Ideal candidates bring a passion for experiential marketing, strong relationship skills, and the ability to work independently in a fast-paced field role within the

Qualifications

• Minimum qualifications include a Bachelor’s Degree with 1 year in marketing, sales, or alcohol/beverage related work.
• Strong understanding of local market dynamics, accounts, and consumer trends.
• Ability to educate staff and influence customer choices.

Responsibilities

• Educate bar staff on product knowledge and brand messaging.
• Install and maintain brand POS for optimal visibility.
• Lead consumer tastings, storytelling, and events to drive trial.
• Document market conditions and share insights with leadership.

Skills

Staff Training

Relationship Building

Merchandising

Consumer Engagement

Education

Bachelor’s Degree

Job description

Strategic Group is seeking an Activation Specialist to drive brand growth in a defined Austin market, covering 45–50 bars and restaurants. You will educate staff, manage in-venue merchandising, and engage consumers through tastings and events.

You will report insights to leadership and optimize brand presence across your territory. Ideal candidates bring a passion for experiential marketing, strong relationship skills, and the ability to work independently in a fast-paced field role within the