Brand Activation Specialist – On-Premise & Trade Engagement

Strategic Group; New York (NY); On-site; USD 48,000 - 72,000; Full time

Job summary

Strategic Group is seeking an Activation Specialist for the High Noon / Lucky One programs in the New York market. You will drive growth by educating bar staff, optimizing shelf and POS visibility, and building strong relationships with accounts.

You’ll conduct market intelligence and report insights to improve field strategy. The role requires a keen understanding of the local hospitality scene, creative storytelling, and the ability to travel locally to managed accounts.

Qualifications

• Bachelor’s Degree plus 1 year experience in marketing or sales relevant to Alcohol Beverage, Hospitality, Culinary, or Agency.
• Strong understanding of the local market, key accounts, and consumer dynamics.
• Passion for brands, arts, and innovative consumer experiences.
• Valid driver’s license, safe driving record, and reliable vehicle. Must pass MVR check.
• Must be 21+ and able to obtain local liquor license.
• Willingness to travel up to 10% of the time for training, meetings, or events.

Responsibilities

• Educate and train bar staff on product knowledge and recommendations.
• Ensure product visibility and branding through in-bar merchandising and POS materials.
• Build relationships with bar managers and staff to drive brand placement and sales.
• Conduct market intelligence and report on competitive activity and trends.
• Provide professional feedback to leadership and clients to optimize the program.

Skills

Persuasive communication

Market understanding

Strategic thinking

Relationship management

Travel readiness

Education

Bachelor’s Degree

Job description

Strategic Group is seeking an Activation Specialist for the High Noon / Lucky One programs in the New York market. You will drive growth by educating bar staff, optimizing shelf and POS visibility, and building strong relationships with accounts.

You’ll conduct market intelligence and report insights to improve field strategy. The role requires a keen understanding of the local hospitality scene, creative storytelling, and the ability to travel locally to managed accounts.