Brand Activation Lead: On-Premise & Bar Education

Strategic Group; Toms River (NJ); On-site; USD 50,000 - 70,000; Full time

Job summary

A marketing agency in New Jersey seeks an Activation Specialist to drive brand growth in bars and restaurants. This role involves educating staff, enhancing brand visibility, engaging consumers through tastings, and documenting market conditions. Ideal candidates should have a Bachelor’s degree and marketing experience, exceptional communication skills, and a passion for brand marketing. The role requires travel within the territory, ensuring impactful consumer experiences and strategic feedback to management.

Qualifications

• 1+ year experience in a marketing or sales role relevant to Alcohol Beverage, Hospitality, Culinary, or Agency.
• Strong understanding of local market dynamics.
• Must be 21 years of age or older and able to obtain required liquor license.

Responsibilities

• Drive brand growth within a territory of bars and restaurants.
• Educate bar staff on product knowledge and confidence in recommendations.
• Ensure visibility of brands through merchandising and promotional activities.
• Document market conditions to optimize strategies for leadership.

Skills

Client Relationship Management

Persuasive Communication

Brand Marketing

Market Analysis

Training and Education

Education

Bachelor’s Degree

Job description

A marketing agency in New Jersey seeks an Activation Specialist to drive brand growth in bars and restaurants. This role involves educating staff, enhancing brand visibility, engaging consumers through tastings, and documenting market conditions. Ideal candidates should have a Bachelor’s degree and marketing experience, exceptional communication skills, and a passion for brand marketing. The role requires travel within the territory, ensuring impactful consumer experiences and strategic feedback to management.