Brand Activation & Growth Specialist

Strategic Group; United States; On-site; USD 28,000 - 41,000; Full time

Job summary

Strategic Group seeks an Activation to Impact Specialist to drive High Noon and Lucky One in a dedicated market of bars and restaurants. You will educate staff, optimize in-venue branding, and engage consumers to build trial and loyalty.

Role focuses on merchandising, frontline field reporting, and strong relationship building with account teams and distributors to ensure top-brand visibility.

Qualifications

• Bachelor’s Degree plus 1 year experience in a marketing or sales role relevant to Alcohol Beverage, Hospitality, Culinary, or Agency.
• Strong understanding of the local market, key accounts, and consumer dynamics.
• Demonstrated passion and curiosity for arts, building brands, and innovative consumer experiences.
• Valid driver’s license, safe driving record, and a reliable vehicle. Must pass an MVR check.
• Must be 21 years of age or older and able to obtain any required local or state liquor license.
• Willingness to travel up to 10% of the time for training, meetings, or events.

Responsibilities

• Educate bartenders and servers on High Noon and Lucky One.
• Build staff confidence to recommend brands to customers.
• Ensure menus clearly feature High Noon and Lucky One.
• Visit assigned accounts regularly to stay top of mind.
• Install branded POS materials and ensure visibility in accounts.
• Keep merchandising materials clean and in high-traffic areas.
• Manage tastings and consumer sampling activations.
• Tell the brand story and recruit new consumers.
• Provide promotional giveaways to build long-term fans.
• Document market conditions and competitive activity during visits.
• Share insights and field photos with management and clients.
• Ensure reporting is ethical and professional.

Skills

Brand activation

Trade relations

Merchandising

Consumer engagement

Staff training

Public speaking

Education

Bachelor’s Degree in marketing or related field

Job description

Strategic Group seeks an Activation to Impact Specialist to drive High Noon and Lucky One in a dedicated market of bars and restaurants. You will educate staff, optimize in-venue branding, and engage consumers to build trial and loyalty.

Role focuses on merchandising, frontline field reporting, and strong relationship building with account teams and distributors to ensure top-brand visibility.