Brand Activation & Field Impact Strategist

Strategic Experiential Group; New York (NY); On-site; USD 61,000 - 75,000; Full time

Job summary

Strategic Group in New York is seeking an Activation to Impact Specialist to grow High Noon and Lucky One in 45-50 bars/restaurants. You’ll educate staff, boost brand visibility, and drive consumer trials through strategic outreach in the NYC market.

You will manage promotions, host tastings, and build relationships with accounts and distributors. A Bachelor’s degree and 1 year of related experience are required, with travel up to 10% and a valid license.

Qualifications

• Bachelor's degree plus 1 year experience in marketing or sales role relevant to Alcohol Beverage, Hospitality, Culinary, or Agency.
• Strong understanding of local market, key accounts, and consumer dynamics.
• Valid driver's license and ability to travel up to 10% of time for training, meetings, or events.

Responsibilities

• Bar staff education and training: partner with bartenders and servers, teach product knowledge, confidence building, drink placement, and relationships with staff.
• Branding and visibility: install POS items, ensure front-and-center placement, maintain materials in top condition.
• Promotional activities and brand storytelling: host tastings, talk to customers about brands, recruit new consumers.
• Market intelligence and field reporting: document market conditions, audits of brand presence, track competitor activity, share insights with management.
• Compliance and professionalism: ethical reporting and focus on market-level observations.

Skills

Professional presence

Persuasive communication

Attention to detail

Strategic thinking

Multi-stakeholder relationship mgmt

Education

Bachelor's degree

Job description

Strategic Group in New York is seeking an Activation to Impact Specialist to grow High Noon and Lucky One in 45-50 bars/restaurants. You’ll educate staff, boost brand visibility, and drive consumer trials through strategic outreach in the NYC market.

You will manage promotions, host tastings, and build relationships with accounts and distributors. A Bachelor’s degree and 1 year of related experience are required, with travel up to 10% and a valid license.