Beer & Spirits On-Premise Activation Lead

Enthuse Marketing Group, LLC; Long Beach (CA); On-site; USD 75,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401k with match

PTO

Job summary

Enthuse Marketing is seeking an On-Premise Activation Specialist to execute local brand activations across designated markets. This field-based role leverages local relationships, on‑premise knowledge, and social engagement to build advocacy and drive trial for a premium beer and spirits portfolio.

Based in the Long Beach area, you will report to the Field Activation Manager and work independently with agency partners, ensuring compliant, high‑quality activations and timely reporting.

Qualifications

• 3+ years of experience in beverage alcohol, hospitality or events.
• Strong understanding of the on-premise channel, including bars and restaurants.
• Must live in assigned territory and be willing to travel throughout.
• Must have valid driver's license, registered and insured vehicle with clean driving record/background check.
• Excellent communication and interpersonal skills.
• Ability to work flexible hours including nights and weekends.
• Bilingual (English and Spanish-speaking) a plus

Responsibilities

• Execute brand activations, tastings, trade engagements, and promotional events within assigned on-premise accounts.
• Deliver programming according to approved objectives, activation standards, timelines, and budgets.
• Tailor activation delivery to the account, consumer occasion, community, and on-premise sub-channel.
• Coordinate activation logistics, materials, staffing, and on-site needs with the Field Activation Manager and approved agency partners.
• Maintain a consistently high standard of execution and consumer experience.
• Build bartender and trade engagement through credible, relevant, and educational brand experiences.
• Observe and report relevant consumer behaviors, trade feedback, competitive activity, account dynamics, and emerging market trends.
• Capture success stories and examples that clearly demonstrate activation impact.

Skills

Communication

Organizational skills

Budget management

Travel willingness

Mentorship mindset

Bilingual English/Spanish

Job description

Enthuse Marketing is seeking an On-Premise Activation Specialist to execute local brand activations across designated markets. This field-based role leverages local relationships, on‑premise knowledge, and social engagement to build advocacy and drive trial for a premium beer and spirits portfolio.

Based in the Long Beach area, you will report to the Field Activation Manager and work independently with agency partners, ensuring compliant, high‑quality activations and timely reporting.