Brand Activation Lead: On-Premise Growth & Training

Strategic Group; United States; On-site; USD 42,000 - 66,000; Full time

Benefits offered by this job

Travel opportunities

Job summary

Strategic Group is seeking an Activation to Impact Specialist to drive High Noon and Lucky One brand growth across a dedicated market of bars and restaurants. You will educate staff, optimize on-premise branding, manage tastings and recruit new customers through engaging activations.

The role emphasizes relationship building with bar staff, account managers and distributors, and requires strong market insight and professional presentation in the hospitality space.

Qualifications

• Bachelor’s Degree required; 1 year of marketing, sales or alcohol beverage experience preferred.
• Strong understanding of local market, consumer dynamics and hospitality landscape.
• Excellent communication and relationship-building skills.
• Willingness to travel up to 10% for training, meetings or events.

Responsibilities

• Bar staff education & training: partner with bartenders and servers to explain High Noon/Lucky One differences and drive upsell.
• Branding & visibility: install POS materials and ensure front-and-center brand presence in accounts.
• Hosted tastings and brand storytelling: engage customers, drive trials and recruit new brand experiences.
• Market intelligence & field reporting: document market conditions, competitor activity and provide strategic feedback.

Education

Bachelor’s Degree

Job description

Strategic Group is seeking an Activation to Impact Specialist to drive High Noon and Lucky One brand growth across a dedicated market of bars and restaurants. You will educate staff, optimize on-premise branding, manage tastings and recruit new customers through engaging activations.

The role emphasizes relationship building with bar staff, account managers and distributors, and requires strong market insight and professional presentation in the hospitality space.