Brand Activation & Events Specialist

Bandai Namco Toys and Collectibles America; Irvine (CA); On-site; USD 42,000 - 60,000; Full time

Job summary

Bandai Namco Toys and Collectibles America is seeking a Hobby Brand Coordinator in Irvine, CA to support consumer-facing events, retail activations, and fan experiences. You’ll collaborate with product, marketing, and sales to coordinate initiatives from concept through execution and post-event analysis.

The role covers event planning, product coordination, data tracking, and promotions in a fast-paced setting, with growth opportunities into broader responsibilities over time.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience).
• 1–3 years of experience in events, marketing, sales support, or related field.
• Basic proficiency in Microsoft Excel and data tracking.

Responsibilities

• Plan and execute consumer-facing events and B2C activations.
• Coordinate event readiness including materials, displays, and workshop logistics.
• Assist with onsite event execution to ensure smooth delivery and operations.
• Track and report event sales performance and outcomes.
• Prepare pull lists and offer sheets aligned with sales goals.

Skills

Organizational skills

Multitasking

Communication skills

Japanese language familiarity

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Microsoft Excel

Data tracking

Job description

Bandai Namco Toys and Collectibles America is seeking a Hobby Brand Coordinator in Irvine, CA to support consumer-facing events, retail activations, and fan experiences. You’ll collaborate with product, marketing, and sales to coordinate initiatives from concept through execution and post-event analysis.

The role covers event planning, product coordination, data tracking, and promotions in a fast-paced setting, with growth opportunities into broader responsibilities over time.