Hybrid Gaming PR Strategist

NAMCO BANDAI; Irvine (CA); Hybrid; USD 71,000 - 87,500; Full time

Job summary

Bandai Namco Entertainment America Inc. in Irvine, CA is seeking a Public Relations Specialist to support PR initiatives across the Western Hemisphere.

The role involves developing and executing PR plans, coordinating with publishing teams, partners, and agencies to maximize awareness and drive product interest. The position requires strong media relations, writing and editing press materials, planning activations, attending trade shows, and frequent collaboration with cross-functional teams.

Qualifications

• Bachelor's degree in Communications or related field is required.
• Demonstrates initiative, attention to detail, and follow-through.
• Familiarity with game, tech, and entertainment press.
• Excellent written and verbal communication skills, including comfort with public speaking.
• Strong knowledge and passion for videogames and anime culture.
• Ability to travel domestically and internationally up to 25% of the year.

Responsibilities

• Assist in executing PR plans and activations for Bandai Namco’s products.
• Support writing and editing of press materials, messaging, and pitches.
• Plan and coordinate PR activations including press tours and events.
• Interact with press to foster relations and engagement with Bandai Namco’s products.
• Coordinate with internal and agency PR teams and cross-functional publishing teams.
• Monitor and report on PR KPIs and use PR tools for performance reporting.

Skills

Public relations

Media relations

Press materials writing

Public speaking

Verbal communication

Travel readiness

Education

Bachelor's degree in Communications or related field

Job description

Bandai Namco Entertainment America Inc. in Irvine, CA is seeking a Public Relations Specialist to support PR initiatives across the Western Hemisphere.

The role involves developing and executing PR plans, coordinating with publishing teams, partners, and agencies to maximize awareness and drive product interest. The position requires strong media relations, writing and editing press materials, planning activations, attending trade shows, and frequent collaboration with cross-functional teams.