Assistant Manager, Digital Marketing & Content (JP/EN)

Bandai Namco Toys and Collectibles America; Irvine (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

Bandai Namco Toys and Collectibles America in Irvine, CA is seeking an Assistant Manager of Digital Marketing & Content to plan, execute, and optimize digital campaigns across Google, social, and affiliate channels, while shaping content for product launches and promotions.

The role requires coordination with US and Japan teams and entails omnichannel initiatives tying events and offline touchpoints to our D2C e-commerce ecosystem.

Qualifications

• Bachelor’s degree required.
• Minimum 3 years of digital marketing or media planning experience.
• Experience with agencies and media buying partners.
• Proficiency in English and Japanese for cross-border collaboration.

Responsibilities

• Plan, execute, and optimize digital advertising campaigns across multiple platforms.
• Coordinate with agencies and external partners.
• Develop omnichannel strategies linking offline events to D2C e-commerce.
• Create and manage marketing content and assets.
• Monitor performance and provide ROI/ROAS insights.
• Collaborate with US and Japan teams on product launches and licensing.

Skills

Digital advertising

Content development

Campaign optimization

Budget management

Agency coordination

English/Japanese proficiency

Omnichannel marketing

Event marketing

Education

Bachelor’s Degree

Tools

Google Ads

Facebook Ads

Instagram Ads

TikTok Ads

Google Analytics

GA4

Excel

PowerPoint

Job description

Bandai Namco Toys and Collectibles America in Irvine, CA is seeking an Assistant Manager of Digital Marketing & Content to plan, execute, and optimize digital campaigns across Google, social, and affiliate channels, while shaping content for product launches and promotions.

The role requires coordination with US and Japan teams and entails omnichannel initiatives tying events and offline touchpoints to our D2C e-commerce ecosystem.