Boston Neighborhood Launcher - Build a Local Brodie League

Brodie; Boston (MA); On-site; USD 70,000 - 80,000; Full time

Benefits offered by this job

Uncapped commission

Play Brodie League for free

Professional development budget

Job summary

Brodie League is seeking a City Launcher in the Boston area to open a Brodie market, recruit founding captains, secure venues, and run launch seasons. You will stay as the local face, building relationships with gyms, players, and coaches, and driving growth through events, partnerships, and community engagement.

This role emphasizes community first, sales second, and growth marketing third, drawing on your local gym knowledge and active participation in the basketball scene.

Qualifications

• You live in the neighbourhood we are launching in, or one directly beside it. Not the metro area.
• An existing network in the local basketball community, today. Coaches, trainers, gym staff, run organizers, tournament organizers, group-chat admins.
• You are currently in the game. Playing in a rec league now or last season, in a gym weekly.
• Standing in your scene. When you recommend something, people move. This is reputation, not follower count.
• The confidence to name your first ten captains and the credibility to get them on the phone.
• Comfort building demand from zero (events, social, partnerships, word of mouth) with little or no budget.
• The ability to close. You can ask a facility owner for a Tuesday night and a captain for a deposit without flinching, and manage the conversation from first touch through to signature.
• Comfort owning a number, working in a CRM, and adopting new tools quickly. Tech fuels our growth; strong tech acumen or curiosity is expected.
• Availability on evenings and weekends. Game nights run roughly 7pm to midnight.
• Willingness to travel across your territory as it expands.
• Nice to Have: Experience running a run, a league, a tournament, a training group, or a community program of your own.
• Experience running social media for a local brand, venue, team, or community.
• Background in sports, events, hospitality, fitness, lifestyle, or entertainment industries.
• Experience selling partnerships, sponsorships, memberships, or experiential products and services.
• 3+ years in sales, partnerships, community management, or growth. Useful, but not a filter — we care more about who you know and who listens to you than about your title history.

Responsibilities

• Recruit a minimum of 24 founding captains per league, starting with the people you could name today.
• Walk into the gyms/courts you already know (open runs, rec leagues, training sessions, tournaments), and bring Brodie into rooms where you are already a familiar face.
• Build and keep relationships with the people who move players: coaches, trainers, gym staff, run organizers, barbers, group-chat admins, local business owners.
• Drive the referral program so captains and players become your largest recruiting channel, and be visible in your neighbourhood weekly; not as outreach, as your normal life.
• Identify and evaluate gyms in your neighbourhood, then negotiate and lock in the right venue.
• Run our sequence in order: soft close the venue, prove the demand, then sign. We do not carry a lease on an unproven market.
• Own the number and track it in CRM (teams signed, fill rate, revenue) so the market is forecastable, not lucky.
• Own the local demand story from zero: nobody in your neighbourhood has heard of us, and eight weeks later the gym is full.
• Run your location’s social page in the lead-up to launch — building the following, the anticipation, and the local waitlist before night one.
• Host open runs and live events that convert curiosity into signed, paid teams on the night.
• Borrow local distribution — trainers with client lists, shops, barbershops, run pages, the photographer everyone follows — and build the trade so it is worth their while.
• Attend game nights and build genuine relationships with captains, players, families and spectators so game night becomes a community rather than a booking.
• Monitor the health of your league in season (retention, team count, waitlist, feedback) and partner with Operations on game-night execution while retaining ownership of growth, revenue, and community.
• Help build the repeatable launch playbook every future Brodie city will run on, then earn the right to expand into adjacent cities as your territory grows.

Job description

Brodie League is seeking a City Launcher in the Boston area to open a Brodie market, recruit founding captains, secure venues, and run launch seasons. You will stay as the local face, building relationships with gyms, players, and coaches, and driving growth through events, partnerships, and community engagement.

This role emphasizes community first, sales second, and growth marketing third, drawing on your local gym knowledge and active participation in the basketball scene.