City Growth Lead — Launch & Grow New Markets

Brodie Sports Group; South Walpole (MA); On-site; USD 70,000 - 80,000; Full time

Benefits offered by this job

Uncapped commission

Growth opportunities

Mentorship opportunities

Play Brodie League for free

Tech & fashion industry exposure

Job summary

Brodie League is seeking a City Launcher in Boston. You will open a Brodie market, recruit 24 founding captains, source venues, fill the gym, and run the launch season. You’ll be the face of Brodie in your city, attending games and open runs while building local relationships.

This role blends community work with sales and growth marketing. You’ll negotiate venues, track revenue in CRM, and develop a repeatable launch playbook as you expand to new cities—working evenings and weekends to serve

Qualifications

• You live in the neighbourhood we are launching in.
• Existing network in the local basketball community today.
• Active player in rec leagues currently or last season.
• Standing in your scene; reputation matters.
• Able to name your first ten captains and get them on the phone.
• Comfort building demand from zero with limited budget.
• Ability to close and sign venue deposits; manage from first touch to signature.
• Comfort owning a CRM and adopting new tools quickly.
• Evenings and weekends availability for game nights (7pm–midnight).
• Willingness to travel across expanding territories.

Responsibilities

• Recruit a minimum of 24 founding captains per league.
• Visit gyms/open runs and introduce Brodie to the community.
• Build and maintain relationships with coaches, trainers, gym staff, and organizers.
• Drive the referral program to maximize recruitment channels.
• Identify and negotiate gyms; sign venues with a data-driven approach.
• Own CRM tracking of teams signed, fill rate, and revenue.
• Grow local demand and run open runs and events to convert interest into paid teams.
• Own season and territory; expand to adjacent cities as your track record grows.
• Collaborate with leadership across operations, growth, brand, and people.

Skills

Basketball network

Sales ability

CRM proficiency

Growth marketing

Tech savvy

Evenings/weekends availability

Tools

CRM software

Job description

Brodie League is seeking a City Launcher in Boston. You will open a Brodie market, recruit 24 founding captains, source venues, fill the gym, and run the launch season. You’ll be the face of Brodie in your city, attending games and open runs while building local relationships.

This role blends community work with sales and growth marketing. You’ll negotiate venues, track revenue in CRM, and develop a repeatable launch playbook as you expand to new cities—working evenings and weekends to serve