BMW Luxury Client Advisor

SONS AUTO GROUP; Union City (GA); On-site; USD 50,000 - 90,000; Full time

Job summary

SONS AUTO GROUP BMW in Union City, GA is seeking a dedicated Luxury Client Advisor to guide clients through the entire BMW sales process and deliver a premium, personalized experience. You will greet prospects, conduct demonstrations and test drives, and present pricing and financing options.

Daily duties include maintaining current BMW model knowledge, following up with leads, updating the CRM, and collaborating with sales, finance, and service teams to ensure a seamless journey for every

Qualifications

• Demonstrated client service orientation with the ability to build relationships and communicate professionally.
• Ability to explain BMW features and pricing clearly to luxury clients.
• Experience using CRM systems and dealership software for follow-up and activity tracking.
• Strong time management and organization to manage showroom flow and test drives.
• Goal-oriented mindset with ability to meet or exceed sales targets.
• Prior automotive sales or luxury retail experience preferred; HS diploma required; college education a plus.

Responsibilities

• Greet and qualify BMW prospects, guiding them through the sales process.
• Present product demonstrations, test drives, and feature/benefit explanations.
• Explain pricing, financing options, and arrange documentation.
• Maintain up-to-date knowledge of BMW models, features, and technology.
• Follow up with leads and existing clients to secure sales and referrals.
• Collaborate with sales management, finance, and service teams to ensure a seamless client journey.

Skills

Client service

Consultative selling

Luxury automotive knowledge

BMW product knowledge

CRM proficiency

Effective communication

Time management

Education

High school diploma

College education a plus

Tools

CRM software

Job description

Company Description

SONS AUTO GROUP is a family-owned automotive group based in the greater Atlanta, Georgia area, with dealerships across Georgia, Alabama, and Tennessee. The company offers new and pre-owned vehicle sales, award-winning service and parts, wholesale parts, and fleet vehicle solutions. SONS AUTO GROUP represents a broad range of brands, including BMW, Acura, Honda, Kia, CDJR, Chevrolet, Ford, Cadillac, GMC, Lincoln, and Isuzu. As a fourth-generation dealer group owned by Clay, Slater, and Street Nalley, the company emphasizes long-term relationships, customer care, and a high-quality sales and service experience. Team members are encouraged to “Experience the SONS Difference” through a supportive, performance-driven workplace.

Role Description

The BMW Luxury Client Advisor is a full-time, on-site position based at the SONS AUTO GROUP BMW dealership in Union City, GA. In this role, the advisor guides clients through the entire BMW sales process, including greeting and qualifying prospects, conducting product demonstrations and test drives, presenting pricing and financing options, and finalizing sales documentation. Daily responsibilities include maintaining up-to-date knowledge of BMW models, features, and technology, following up with leads and existing clients, and providing a premium, personalized experience before, during, and after the sale. The advisor collaborates with sales management, finance, and service teams to ensure a seamless client journey and supports dealership sales goals through accurate CRM updates, inventory awareness, and proactive outreach. The role also involves representing the BMW brand in a professional manner, participating in training, and supporting special events and showroom activities.

Qualifications

• Client service and sales skills: strong customer service orientation, consultative selling, ability to build long-term relationships, and professional client communication.
• Automotive and product knowledge: interest in luxury vehicles, willingness to learn BMW product lines and technology, and ability to explain features and benefits clearly.
• Communication and interpersonal skills: clear verbal and written communication, active listening, and the ability to work effectively with diverse clients and team members.
• Organizational and technology skills: comfort using CRM systems, email, and dealership software, with solid time management and follow-up discipline.
• Business and results focus: goal-oriented mindset, ability to meet or exceed sales targets, and sound judgment in presenting pricing and finance options.
• Professional qualifications: prior experience in automotive sales or luxury retail is preferred; high school diploma or equivalent required, college education a plus.
• Work conditions: ability to work on-site, including evenings and weekends as needed, and to stand, walk the showroom, and conduct test drives with clients.
• Additional beneficial qualifications: valid driver