Birmingham Area Catering & Events Sales Leader

Ascent Hospitality; Birmingham (AL); On-site; USD 50,000 - 60,000; Full time

Benefits offered by this job

Competitive salary

Bonus opportunity

Comprehensive benefits

401(k) with employer match

Paid time off & holiday pay

Insurance plan options

Hotel team member discounts

Career growth & advancement

Supportive team culture

Diverse and engaging work environment

Job summary

Ascent Hospitality is seeking an energetic, creative, and results-driven Area Catering & Sales Manager to support our Birmingham, AL hotel market. This role blends catering, event sales, group sales, and business development to drive revenue across our Birmingham-area hotels.

You will build relationships with local businesses, wedding planners, event professionals, organizations, and community partners while creating new opportunities to drive revenue.

Qualifications

• Previous hotel sales, catering, or events experience preferred.
• Proven ability to build relationships and generate new business.
• Strong communication, presentation, negotiation, and interpersonal skills.
• Energetic, creative, organized, and highly motivated.
• Ability to manage multiple accounts and events.
• Knowledge of the Birmingham market is a plus.
• Proficiency with Microsoft Office and CRM systems.

Responsibilities

• Develop and execute catering and sales strategies to grow Birmingham revenue.
• Generate new business for catering, weddings, events, meetings, groups, and corporate accounts.
• Build relationships with businesses, event planners, wedding professionals, organizations, and community partners.
• Conduct sales calls, client meetings, property tours, networking events, and community outreach.
• Respond to catering and event inquiries, conduct follow-up, and convert leads into booked business.
• Coordinate with hotel teams to ensure successful execution of events and an exceptional client experience.
• Promote hotel meeting spaces, catering options, group accommodations, packages, and special offers.
• Develop and maintain an active sales pipeline and consistently follow up on opportunities.
• Identify new local market opportunities and stay informed on competitor activity and trends.
• Track sales activity, bookings, revenue, and account production.

Skills

Communication skills

Presentation skills

Negotiation

Interpersonal skills

Organizational skills

Multitasking

Sales experience

Networking

Tools

Microsoft Office

CRM systems

Job description

Ascent Hospitality is seeking an energetic, creative, and results-driven Area Catering & Sales Manager to support our Birmingham, AL hotel market. This role blends catering, event sales, group sales, and business development to drive revenue across our Birmingham-area hotels.

You will build relationships with local businesses, wedding planners, event professionals, organizations, and community partners while creating new opportunities to drive revenue.