Birmingham Area Catering & Events Sales Leader

The Elyton; Birmingham (AL); On-site; USD 50,000 - 55,000; Full time

Benefits offered by this job

Competitive salary + bonus

Comprehensive benefits

401(k) with employer match

Paid time off & holiday pay

Insurance options

Hotel team member discounts

Recognition & appreciation programs

Career growth opportunities

Supportive team culture

Diverse and engaging environment

Job summary

Ascent Hospitality is seeking an energetic, creative Area Catering & Sales Manager for the Birmingham, AL hotel market. You will develop catering and sales strategies across Birmingham hotels, building relationships with local businesses, planners, and organizations to drive revenue.

The role combines catering, event sales, group sales, and business development, with opportunities to grow accounts and win new business. Excellent networking and client-experience focus are essential.

Qualifications

• Proven ability to build relationships and generate new business.
• Strong communication, presentation, negotiation, and interpersonal skills.
• Energetic, creative, organized, and highly motivated.

Responsibilities

• Develop and execute catering and sales strategies to grow revenue across the Birmingham market.
• Generate new business for catering, weddings, social events, meetings, groups, and corporate accounts.
• Build strong relationships with businesses, event planners, wedding professionals, organizations, and community partners.
• Conduct sales calls, client meetings, property tours, networking events, and community outreach.
• Respond to catering and event inquiries, conduct follow-up, and convert leads into booked business.
• Coordinate with hotel teams to ensure successful execution of events and an exceptional client experience.
• Promote hotel meeting spaces, catering options, group accommodations, packages, and special offers.
• Develop and maintain an active sales pipeline and follow up on opportunities.
• Identify new local market opportunities and stay informed on competitor activity and trends.
• Track sales activity, bookings, revenue, and account production.

Skills

Relationship building

Sales skills

Communication

Negotiation

Interpersonal skills

Tools

Microsoft Office

CRM systems

Job description

Ascent Hospitality is seeking an energetic, creative Area Catering & Sales Manager for the Birmingham, AL hotel market. You will develop catering and sales strategies across Birmingham hotels, building relationships with local businesses, planners, and organizations to drive revenue.

The role combines catering, event sales, group sales, and business development, with opportunities to grow accounts and win new business. Excellent networking and client-experience focus are essential.