Hotel Area Catering Sales Manager

Ascent Hospitality; Birmingham (AL); On-site; USD 50,000 - 60,000; Full time

Benefits offered by this job

Competitive salary

Bonus opportunity

Comprehensive benefits

401(k) with employer match

Paid time off & holiday pay

Insurance plan options

Hotel team member discounts

Career growth & advancement

Supportive team culture

Diverse and engaging work environment

Job summary

Ascent Hospitality is seeking an energetic, creative, and results-driven Area Catering & Sales Manager to support our Birmingham, AL hotel market. This role blends catering, event sales, group sales, and business development to drive revenue across our Birmingham-area hotels.

You will build relationships with local businesses, wedding planners, event professionals, organizations, and community partners while creating new opportunities to drive revenue.

Qualifications

• Previous hotel sales, catering, or events experience preferred.
• Proven ability to build relationships and generate new business.
• Strong communication, presentation, negotiation, and interpersonal skills.
• Energetic, creative, organized, and highly motivated.
• Ability to manage multiple accounts and events.
• Knowledge of the Birmingham market is a plus.
• Proficiency with Microsoft Office and CRM systems.

Responsibilities

• Develop and execute catering and sales strategies to grow Birmingham revenue.
• Generate new business for catering, weddings, events, meetings, groups, and corporate accounts.
• Build relationships with businesses, event planners, wedding professionals, organizations, and community partners.
• Conduct sales calls, client meetings, property tours, networking events, and community outreach.
• Respond to catering and event inquiries, conduct follow-up, and convert leads into booked business.
• Coordinate with hotel teams to ensure successful execution of events and an exceptional client experience.
• Promote hotel meeting spaces, catering options, group accommodations, packages, and special offers.
• Develop and maintain an active sales pipeline and consistently follow up on opportunities.
• Identify new local market opportunities and stay informed on competitor activity and trends.
• Track sales activity, bookings, revenue, and account production.

Skills

Communication skills

Presentation skills

Negotiation

Interpersonal skills

Organizational skills

Multitasking

Sales experience

Networking

Tools

Microsoft Office

CRM systems

Job description

Position/Role: Area Catering & Sales Manager

Position/Role: Area Catering & Sales Manager

Location: Birmingham, AL
Market: Birmingham Area Hotels- The Elyton, Fairfield Inn & Suites, SpringHill Suites
Salary Range: $50,000 – $60,000 annually + Bonus Opportunity
(Compensation Is Commensurate With Experience, Qualifications, And Overall Background.)
Create Experiences. Build Relationships. Drive Revenue.
Join Ascent Hospitality and Build Your Career with a Growing Hotel Team!
42 award-winning hotels across Alabama, Indiana, Georgia, Mississippi, and Tennessee.
Visit ascent-hospitality.com to learn more!

About The Role

Ascent Hospitality is seeking an energetic, creative, and results-driven Area Catering & Sales Manager to support our Birmingham, AL hotel market. This exciting role combines catering, event sales, group sales, and business development. You will build relationships with local businesses, wedding planners, event professionals, organizations, and community partners while creating new opportunities to drive revenue across our Birmingham-area hotels. If you love hospitality, networking, events, and turning relationships into business, we would love to meet you!

Employee Perks & Benefits

• Competitive Salary + Bonus Opportunity
• Comprehensive Benefits Package
• 401(k) with Employer Match
• Paid Time Off & Holiday Pay
• Insurance Plan Options
• Hotel Team Member Discounts
• Employee Recognition & Appreciation Programs
• Career Growth & Advancement Opportunities
• Supportive Team Culture
• Diverse and Engaging Work Environment
  

What You Will Do

• Develop and execute catering and sales strategies to grow revenue across the Birmingham market.
• Generate new business for catering, weddings, social events, meetings, groups, and corporate accounts.
• Build strong relationships with businesses, event planners, wedding professionals, organizations, and community partners.
• Conduct sales calls, client meetings, property tours, networking events, and community outreach.
• Respond to catering and event inquiries, conduct follow-up, and convert leads into booked business.
• Coordinate with hotel teams to ensure successful execution of events and an exceptional client experience.
• Promote hotel meeting spaces, catering options, group accommodations, packages, and special offers.
• Develop and maintain an active sales pipeline and consistently follow up on opportunities.
• Identify new local market opportunities and stay informed on competitor activity and trends.
• Track sales activity, bookings, revenue, and account production.
• Represent Ascent Hospitality professionally throughout the Birmingham community.
  

What We Are Looking For

• Previous hotel sales, catering, event sales, hospitality, or business development experience preferred.
• Proven ability to build relationships and generate new business.
• Strong communication, presentation, negotiation, and interpersonal skills.
• Energetic, creative, organized, and highly motivated.
• Strong follow-up skills with a passion for delivering exceptional client experiences.
• Ability to manage multiple accounts, events, and priorities.
• Knowledge of the Birmingham market and local event community is a plus.
• Proficiency with Microsoft Office and sales/CRM systems preferred.
• Flexible schedule with the ability to attend occasional evening or weekend events as needed.
  

Sell Experiences. Celebrate Success. Grow Your Career.

Join Ascent Hospitality and help create memorable events while building lasting relationships and driving revenue across the Birmingham market.
Ascent Hospitality is an Equal Opportunity Employer (EEO).