Beverage Category Lead & Activation Strategist

Breakthru Beverage; Ridgeland (SC); Hybrid; USD 65,000 - 90,000; Full time

Job summary

Breakthru Beverage is seeking a Category Developer in Ridgeland, SC to lead sales and activation for assigned beverage categories within key accounts. You will drive growth, present product strategies, and coordinate with on‑premise and retail teams to execute brand plans.

The role requires at least 3 years in sales, a bachelor’s degree, and strong communication and analytical skills. Expect in‑person training and frequent travel within the territory as you build distribution and category

Qualifications

• Bachelor’s degree in related field and/or equivalent training and work experience.
• Minimum of 3 years in sales or industry related experience.
• Must have a valid driver’s license and be able to operate a motor vehicle.
• Proficient PC skills using MS Office and other various computer programs including presentation software.
• Analytic and Reporting skills.
• Ability to multi-task, work independently and/or within a team, pay attention to detail and meet deadlines.
• Ability to work in fast-paced, high-volume, team environment.

Responsibilities

• Drive and delivery on sales and marketing goals of assigned category and brands
• Serve as the expert and resource for the division or group in developing beverage and marketing strategies and plans for growth of assigned category.
• Research trends, category, and portfolio to ensure that the group or division and company meet supplier goals as established.
• Present new products and beverage offerings and conduct monthly business reviews.
• Plan high-end consumer activations within key accounts to elevate category awareness based on customer needs.
• Drive real time market insights to inform, apply, unlock and accelerate growth.
• Lead, organize, report, field intel and insights for assigned territory and categories.
• Collaborate with on-premise & retail sales teams, developing creative solutions to help drive business and growth in assigned categories across their assigned territory
• Develop and deliver training modules to the sales team, customer, and supplier regarding sales trends
• Determines specific areas in which the category has opportunity for growth (Territories, Accounts, etc)
• Establishes merchandising objectives relative to brand priority for each account by understanding company priorities and defining POS needs to the supplier
• Focus on increasing share and velocity of assigned category.
• Ownership of account plan and execution based on brand plans
• Obtains appropriate distribution of category throughout account base by presenting and selling based on the brands’ features and benefits
• Conduct staff educations and building of the category.

Skills

Communication skills

Customer service

Analytical skills

Education

Bachelor’s degree in related field

Tools

MS Office

Presentation software

Job description

Breakthru Beverage is seeking a Category Developer in Ridgeland, SC to lead sales and activation for assigned beverage categories within key accounts. You will drive growth, present product strategies, and coordinate with on‑premise and retail teams to execute brand plans.

The role requires at least 3 years in sales, a bachelor’s degree, and strong communication and analytical skills. Expect in‑person training and frequent travel within the territory as you build distribution and category