Beverage Category Growth Lead

Breakthru Beverage Group; Washington (District of Columbia); Hybrid; USD 65,000 - 70,000; Full time

Benefits offered by this job

Health care benefits

Life insurance

401(k) plan

Car allowance

Job summary

Breakthru Beverage Group in Washington, DC seeks a Category Developer to lead the sales effort for a defined portfolio, driving share and velocity while selling-in core brands to customers and selling-out to consumers through planned activations. You’ll build partnerships with stakeholders and participate in in-person academy training.

The role requires a bachelor’s degree (or equivalent), at least 3 years in sales, and a valid driver's license.

Qualifications

• Bachelor’s degree in related field or equivalent training and work experience.
• Minimum 3 years in sales or industry related experience.
• Must have a valid driver’s license and be able to operate a motor vehicle.
• Proficient PC skills using MS Office and other various computer programs including presentation software.
• Must be a results-oriented professional with verbal/written communication skills using diplomacy and discretion as well as customer service skills.

Responsibilities

• Drive and delivery on sales and marketing goals of assigned category and brands.
• Develop beverage and marketing strategies and plans for growth of assigned category.
• Present new products and beverage offerings and conduct monthly business reviews.
• Plan high-end consumer activations within key accounts to elevate category awareness based on customer needs.
• Drive real time market insights to inform, apply, unlock and accelerate growth.
• Lead, organize, report, field intel and insights for assigned territory and categories.

Skills

Sales experience

Customer service

Communication skills

Multi-tasking

Problem solving

Analytical

Education

Bachelor’s degree in related field

CSS Certification or WSET Spirits level 2

Category certifications (Whiskey or Tequila)

Tools

MS Office

Presentation software

Job description

Breakthru Beverage Group in Washington, DC seeks a Category Developer to lead the sales effort for a defined portfolio, driving share and velocity while selling-in core brands to customers and selling-out to consumers through planned activations. You’ll build partnerships with stakeholders and participate in in-person academy training.

The role requires a bachelor’s degree (or equivalent), at least 3 years in sales, and a valid driver's license.