Beverage Brand Activation Field Specialist

Enthuse Marketing Group, LLC; Chicago (IL); On-site; USD 70,000 - 85,000; Full time

Job summary

Enthuse Marketing Group, LLC is seeking an On-Premise Activation Specialist to execute local brand activations for premium beer and spirits within a 30-minute commuting distance of the market. This field-based role leverages local networks to create authentic consumer and trade experiences, reporting to the Field Activation Manager.

The ideal candidate has 3+ years in beverage alcohol, strong communication and organizational skills, and is willing to travel nights and weekends.

Qualifications

• Must be 21 years or older.
• Strong oral, written, and interpersonal communication skills.
• Strong organizational skills with attention to quality, detail, and accuracy.
• Must live in assigned territory and be willing to travel throughout.
• Must have valid driver’s license, registered and insured vehicle with clean driving record/background check.
• 3+ years of experience in beverage alcohol, hospitality or events.
• Strong understanding of the on-premise channel (bars, restaurants, nightlife, hospitality).
• Experience evaluating trade programming, activations, and competitive supplier activity.
• Ability to synthesize qualitative and quantitative insights into clear commercial recommendations.
• Ability to tailor communications for a variety of on-premise environments.
• Strong budget management skills.
• Ability to work flexible hours and travel including nights and weekends.
• Desire for mentorship and willingness to contribute to team culture.
• Bilingual (English and Spanish-speaking) a plus.
• Manage administrative tasks with attention to meeting agency compliance guidelines and standards.

Responsibilities

• Execute brand activations, tastings, trade engagements, and promotional events within assigned on-premise accounts.
• Deliver programming according to objectives, activation standards, timelines, and budgets.
• Coordinate activation logistics, materials, staffing, and on-site needs with the Field Activation Manager and partners.
• Maintain high standards of execution and consumer experience.
• Build bartender and trade engagement through credible, relevant experiences.
• Observe, report consumer behaviors, trade feedback, and market trends.
• Provide timely activation feedback and recommendations to improve future programming.
• Maintain budget, reporting responsibilities, and activation assets.

Skills

Oral and written communication

Interpersonal skills

Organization and attention to detail

Travel readiness

Budget management

Mentorship mindset

Bilingual (English/Spanish) a plus

Job description

Enthuse Marketing Group, LLC is seeking an On-Premise Activation Specialist to execute local brand activations for premium beer and spirits within a 30-minute commuting distance of the market. This field-based role leverages local networks to create authentic consumer and trade experiences, reporting to the Field Activation Manager.

The ideal candidate has 3+ years in beverage alcohol, strong communication and organizational skills, and is willing to travel nights and weekends.