Beverage Activation Specialist — In-Field Brand Experiences

Enthuse Marketing; Tampa (FL); On-site; USD 75,000 - 90,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401k with match

PTO

Job summary

Enthuse Marketing is seeking an On-Premise Activation Specialist in the Tampa area to execute local brand activations for a premium spirits portfolio. You will leverage local relationships and on-premise experience to build advocacy, drive trial, and increase visibility while reporting insights to leadership.

The role is field-based, requires travel, and is not a sales position. You will work with Activation Managers and agency partners to deliver high-quality experiences, ensure compliance, and

Qualifications

• Must be 21 years or older.
• Demonstrated strong oral, written, and interpersonal communication skills.
• Strong organizational skills, and attention to quality, detail, and accuracy.
• Must live in assigned territory and be willing to travel throughout.
• Must have valid driver's license, registered and insured vehicle with clean driving record/background check.
• 3+ years of experience in beverage alcohol, hospitality or events.
• Strong understanding of the on-premise channel, including bars, restaurants, nightlife, and hospitality ecosystems.
• Experience evaluating trade programming, activations, and competitive supplier activity.
• Ability to synthesize qualitative and quantitative insights into clear commercial recommendations.
• Ability to tailor communications for a variety of on-premise environments
• Ability to work flexible hours and travel including nights and weekendsrequired
• Desire for mentorship and willingness to contribute to team culture
• Bilingual (English and Spanish-speaking) a plus
• Manage administrative tasks with attention to meeting agency compliance guidelines and standards

Responsibilities

• Execute brand activations, tastings, trade engagements, and promotional events within assigned on-premise accounts.
• Deliver programming according to objectives, activation standards, timelines, and budgets.
• Tailor activation delivery to account, consumer occasion, community, and sub-channel.
• Coordinate activation logistics, materials, staffing, and on-site needs with managers and partners.
• Maintain high standard of execution and consumer experience.
• Create authentic interactions that generate brand awareness and demand.
• Recruit consumers, trade members, and groups for activations.
• Build bartender and trade engagement with credible, relevant experiences.
• Observe consumer, trade feedback, and market trends to improve programming.
• Report activation results and market insights to leadership.

Skills

Oral/written comms

Interpersonal skills

Organizational skills

Willing to travel

Driver's license

Alcohol/beverage experience

On-premise channel knowledge

Trade activation experience

Insight synthesis

Communication tailoring

Flexible hours

Mentorship

Bilingual EN/ES

Administrative tasks

Job description

Enthuse Marketing is seeking an On-Premise Activation Specialist in the Tampa area to execute local brand activations for a premium spirits portfolio. You will leverage local relationships and on-premise experience to build advocacy, drive trial, and increase visibility while reporting insights to leadership.

The role is field-based, requires travel, and is not a sales position. You will work with Activation Managers and agency partners to deliver high-quality experiences, ensure compliance, and