Bev-Alc Channel Developer: On & Off-Premise Growth

Enthuse Marketing Group, LLC; Rockford (IL); On-site; USD 60,000 - 75,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401k with match

PTO

Job summary

Enthuse Marketing Group, LLC is seeking a Channel Developer On & Off Premise to drive commercial performance across a territory of accounts for a large portfolio of spirit brands using strategic business solutions and hospitality industry expertise.

Reporting to the Field Performance Manager, you will leverage brand programming, education and agency resources to provide value for customers/account gatekeepers in turn building a long-term relationship for the portfolio.

Qualifications

• Minimum 3 years of experience in the bev-alc industry
• Distributor or broker experience is a plus
• Bar/restaurant/hotel operator experience a plus
• Growing network of industry professionals in market
• Knowledge of liquor laws, regulations, and rules
• Interest in growing knowledge in spirits history/production and cocktail culture
• Excellent written and verbal communication skills
• Persuasive selling and negotiation skills are required to develop and maintain strong relationships
• Ability to tailor communications for a variety of on-premise environments
• Deep understanding of market and industry trends
• Strong budget management skills
• Ability to work remotely
• Ability to work flexible hours and travel on an ad hoc basis including nights and weekends required
• Must have access to reliable transportation to travel to and from accounts
• Desire for mentorship and willingness to contribute to team culture
• Bilingual (English and Spanish-speaking) a plus
• Manage administrative tasks with attention to meeting agency compliance guidelines and standards

Responsibilities

• Legal and Compliance Accountability. Maintain all legal and marketing code guidelines
• Customer Engagement. Drive brand presence, share, and velocity in accounts using strategic engagement activities and business-focused solutions
• Commercial and Performance Strategy. Plan, track, and implement brand and portfolio engagement using performance data
• Consumer Strategy. Gain insight to consumer trends to inform customer engagement sessions
• Identify merchandising opportunities by understanding portfolio priorities
• Agency Accountabilities. Complete accurate and timely management of agency initiatives including: Budget and expense management, All reporting responsibilities, Tracking and management of performance data using agency-appointed platforms, Participation in all internal training initiatives, Point of Sale, asset and warehouse management, Brand, market, competitive and customer insight curation
• Network Partnership. Serve as key liaison between the portfolio, distributor, manager and customers for the accounts within the coverage territory
• Learning. Develop/deepen knowledge in spirits across several categories and skills in verbal and written presentation

Skills

Excellent written and verbal comms

Persuasive selling

Negotiation skills

Communication tailoring

Budget management

Market/trend understanding

Network building

Lisensing liquor laws knowledge

Education

Tools

Job description

Enthuse Marketing Group, LLC is seeking a Channel Developer On & Off Premise to drive commercial performance across a territory of accounts for a large portfolio of spirit brands using strategic business solutions and hospitality industry expertise.

Reporting to the Field Performance Manager, you will leverage brand programming, education and agency resources to provide value for customers/account gatekeepers in turn building a long-term relationship for the portfolio.