Beauty Category Lead: E‑Commerce Growth & Partnerships

TikTok Inc.; Los Angeles (CA); On-site; USD 159,000 - 272,000; Full time

Job summary

TikTok Inc. is seeking a category leadership role to build our growth engine for TikTok Shop in the US. You will lead a team of category managers, define go-to-market strategy, and allocate resources to accelerate merchant growth and brand partnerships.

You will collaborate across functions to identify opportunities, prioritize initiatives, and drive sustained revenue growth, while nurturing top-tier talent and long-term client relationships.

Qualifications

• Experience in e-commerce business.
• Experience as a people manager, managing a significant team size.
• Proven track record of continually reaching and exceeding sales goals.
• Sales and business development skills, command of B2B and B2C funnel structures.
• Experience recruiting, hiring, onboarding, and developing a strong team; passion for leading and developing people.

Responsibilities

• Manage a category team to acquire brand principals, distributors, and merchants to support category growth at scale.
• Craft overall strategy to deliver growth for the business - define goals, identify opportunities and design approach.
• Discover innovative collaborative models that fit into merchants' short-term and long-term development plans, and invest platform resources effectively and efficiently.
• Solve key challenges in business growth by strong collaboration with cross-functional teams.
• Employ a consultative approach by offering strategic content, creator/affiliate/agency partner, merchandising, and logistical solutions to all clients.
• Update active clients on TikTok Shop product developments and new promotional opportunities.
• Represent TikTok Shop at industry events and brand summits and foster long-term partnerships with brands that help scale the category.

Skills

E-commerce leadership

People management

Sales target attainment

B2B/B2C sales

Talent development

Job description

TikTok Inc. is seeking a category leadership role to build our growth engine for TikTok Shop in the US. You will lead a team of category managers, define go-to-market strategy, and allocate resources to accelerate merchant growth and brand partnerships.

You will collaborate across functions to identify opportunities, prioritize initiatives, and drive sustained revenue growth, while nurturing top-tier talent and long-term client relationships.