BDC Sales Agent

Regal Automotive Group; Lakeland (FL); On-site; USD 19,000 - 30,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k) with match

Paid time off

Paid holidays

Training and development

Job summary

Regal Automotive Group in Lakeland, FL, is seeking a driven Sales BDC Agent to connect potential customers with our sales team. You will handle inbound and outbound communications, set appointments, and track activity in the CRM to ensure a smooth sales process across multiple vehicle brands.

Ideal candidates have 1+ year in customer service or BDC, strong communication skills, and the ability to multitask in a fast-paced environment. Bilingual Spanish is a plus; Saturdays required.

Qualifications

• 1+ year in customer service/call center/BDC role (automotive a plus).
• Excellent phone and written communication skills.
• Familiarity with CRM platforms.
• Able to multitask in a fast-paced, goal-driven environment.
• Bilingual abilities (Spanish) are a plus.
• Must work Saturdays.
• Clean and valid driver’s license; background check/drug screen.

Responsibilities

• Respond to inbound internet leads, phone calls, and texts in a timely manner.
• Make outbound calls to follow up with leads and past customers.
• Schedule and confirm high-quality showroom appointments across multiple vehicle brands.
• Log all customer communications and lead activity in the CRM accurately.
• Coordinate with sales staff to meet customer needs promptly.
• Promote current incentives and offers to drive engagement.
• Follow up with missed appointments to maintain a strong pipeline.
• Stay informed on inventory, promotions, and manufacturer updates.

Skills

Communication

Customer service

Time management

Multitasking

Spanish (Bilingual)

Education

High school diploma or GED

College degree preferred

Tools

CRM platforms

Dealership management systems

Job description

Job DetailsJob Location: Chevrolet - Lakeland, FL 33801Position Type: Full TimeRegal Automotive Group is looking for a driven, customer-focused Sales BDC Agent to join our dynamic team. As a Sales BDC Agent, you will serve as the vital link between potential customers and our multi-brand dealership’s sales team. Your primary responsibility is to handle inbound and outbound communications—setting appointments, following up with leads, and helping ensure a seamless sales experience across all of our new and pre-owned vehicle brands.

Key Responsibilities:

• Respond promptly and professionally to all inbound internet leads, phone calls, and text messages.
• Make outbound calls to follow up with unsold leads, previous customers, and targeted marketing campaigns.
• Schedule and confirm high-quality appointments for our showroom across multiple vehicle brands.
• Accurately log all customer communications and lead activity in the CRM
• Coordinate with sales staff to ensure customer needs are met promptly and efficiently.
• Support dealership marketing efforts by promoting current incentives and offers.
• Follow up with missed appointments or cold leads to maintain a strong pipeline.
• Stay informed on vehicle inventory, current promotions, and manufacturer updates.
• Deliver excellent customer service that reflects the values of Regal Automotive Group.

Requirements:

• High school diploma or GED required; college degree preferred.
• 1+ year of experience in a customer service, call center, or BDC role (automotive industry a plus).
• Excellent phone and written communication skills.
• Strong time management and organizational skills with the ability to multitask.
• Comfortable working in a fast-paced, goal-driven environment.
• Familiarity with CRM platforms and dealership management systems.
• Energetic, personable, and motivated by achieving daily/weekly performance goals.
• Bilingual abilities (especially Spanish) are a plus.
• Must work Saturday
• Willing to submit to a drug screen and background check.
• Must have clean and valid driver’s license.

Benefits:

• Competitive hourly wage + commission and bonus opportunities
• Health, dental, and vision insurance
• 401(k) with company match
• Paid time off and paid holidays
• Ongoing training and development
• Employee discounts on vehicles, service, and parts
• Closed on Sundays
• Opportunities for career growth within Regal Automotive Group

About Regal Automotive Group:

At Regal Automotive Group, we are proud to represent multiple leading automotive brands and serve customers throughout Lakeland. Family-owned and operated, we are committed to excellence in customer service, employee satisfaction, and community involvement. Our team members are our most valuable asset—and we invest in their success with ongoing training and advancement opportunities.