BDC Growth Leader: Boost Lead Conversions & Performance

Landmark Automotive; Morrow (GA); On-site; USD 55,000 - 85,000; Full time

Job summary

Landmark Dodge Chrysler Jeep Ram is seeking a skilled BDC Manager to lead the BDC team and align lead handling with dealership goals.

You will develop strategies to boost lead conversion, manage CRM, coach staff, and report performance to upper management.

Ideal candidates have 3–5 years in a dealership BDC or automotive management, strong leadership and data-analysis skills, and proficiency with CRM systems.

Qualifications

• Minimum 3–5 years of experience in a dealership BDC, sales, or automotive management.
• High school diploma required; bachelor's degree in Business, Marketing, or a related field preferred.
• Experience with CRM systems.
• Proven leadership with the ability to manage and motivate a team.
• Strong lead management and digital marketing knowledge.
• Excellent communication, problem-solving, and organizational skills.
• Must pass background and drug screen.

Responsibilities

• Oversee and manage the BDC team to achieve department goals.
• Develop strategies to increase lead conversion and appointment setting.
• Collaborate with General Managers and Sales/Service teams to align BDC efforts with dealership objectives.
• Analyze KPIs and adjust strategies to optimize results.
• Supervise all inbound and outbound lead handling, ensuring timely follow-up and customer engagement.
• Implement processes to improve response times and customer experience.
• Oversee CRM utilization, ensuring accurate data entry and reporting.
• Hire, train, and mentor BDC representatives to enhance performance and professionalism.
• Conduct regular coaching sessions, performance reviews, and ongoing training.
• Foster a positive and results-driven work environment.
• Monitor and refine BDC scripts, workflows, and best practices to improve conversion rates.
• Stay up-to-date with industry trends and implement new technologies for lead management.
• Work with vendors and internal teams to ensure optimal use of CRM, phone systems, and other tools.
• Generate and analyze performance reports, providing insights and recommendations for improvement.
• Present performance updates to upper management and dealership stakeholders.

Skills

Leadership

CRM systems

Lead management

Data analysis

Communication

Problem-solving

Organizational skills

Analytics

Education

High school diploma or equivalent

Bachelor's degree in Business/Marketing or related field (preferred)

Job description

Landmark Dodge Chrysler Jeep Ram is seeking a skilled BDC Manager to lead the BDC team and align lead handling with dealership goals.

You will develop strategies to boost lead conversion, manage CRM, coach staff, and report performance to upper management.

Ideal candidates have 3–5 years in a dealership BDC or automotive management, strong leadership and data-analysis skills, and proficiency with CRM systems.