Bay Area Outside Sales Pro — Woodworking Machinery

Felder Group USA; San Francisco (CA); On-site; USD 70,000 - 100,000; Full time

Job summary

Felder Group USA is seeking an Outside Sales Representative for the Bay Area to develop and manage customer relationships in the woodworking machinery market. You will travel within the territory, demonstrate products, prepare quotes, and close deals with business owners and facilities.

The role requires strong communication, a proven ability to build relationships, and comfort with CRM systems. Occasional travel to trade shows across the United States is expected.

Qualifications

• Excellent communication and interpersonal skills.
• Proven ability to build relationships and close sales.
• Outside sales or territory sales experience preferred.
• Mechanical mindset is a strong plus.
• Computer proficiency.
• Ability to travel regularly within the sales territory.
• Ability to travel occasionally to trade shows.
• Woodworking industry experience is highly welcomed but not required.

Responsibilities

• Develop and manage customer relationships within your assigned sales territory.
• Work with business owners and private individuals to select machines, tools, and accessories.
• Conduct on-site visits, product demonstrations, and follow-up meetings.
• Coordinate with inside sales and support teams; progress from simpler equipment to CNC machines.
• Generate leads, schedule appointments, prepare quotes, and represent the company at trade shows and events.

Skills

Communication

Relationship building

Outside sales

Mechanical mindset

Computer proficiency

Travel readiness

Trade show travel

Woodworking experience

Tools

CRM tools

Job description

Felder Group USA is seeking an Outside Sales Representative for the Bay Area to develop and manage customer relationships in the woodworking machinery market. You will travel within the territory, demonstrate products, prepare quotes, and close deals with business owners and facilities.

The role requires strong communication, a proven ability to build relationships, and comfort with CRM systems. Occasional travel to trade shows across the United States is expected.