Outside Sales Representative

Felder Group USA; San Francisco (CA); On-site; USD 70,000 - 100,000; Full time

Job summary

Felder Group USA is seeking an Outside Sales Representative for the Bay Area to develop and manage customer relationships in the woodworking machinery market. You will travel within the territory, demonstrate products, prepare quotes, and close deals with business owners and facilities.

The role requires strong communication, a proven ability to build relationships, and comfort with CRM systems. Occasional travel to trade shows across the United States is expected.

Qualifications

• Excellent communication and interpersonal skills.
• Proven ability to build relationships and close sales.
• Outside sales or territory sales experience preferred.
• Mechanical mindset is a strong plus.
• Computer proficiency.
• Ability to travel regularly within the sales territory.
• Ability to travel occasionally to trade shows.
• Woodworking industry experience is highly welcomed but not required.

Responsibilities

• Develop and manage customer relationships within your assigned sales territory.
• Work with business owners and private individuals to select machines, tools, and accessories.
• Conduct on-site visits, product demonstrations, and follow-up meetings.
• Coordinate with inside sales and support teams; progress from simpler equipment to CNC machines.
• Generate leads, schedule appointments, prepare quotes, and represent the company at trade shows and events.

Skills

Communication

Relationship building

Outside sales

Mechanical mindset

Computer proficiency

Travel readiness

Trade show travel

Woodworking experience

Tools

CRM tools

Job description

Job Type: Full-time (40-Hours/Week) with overtime available as needed Salary: Base Salaryplus Commission Your Location: In the Bay Area

Who We Are!

We are a well established manufacturer of high quality, precision European woodworking machines. Our equipment incorporates the latest technology, the highest safety standards, and premium raw materials to ensure consistent quality and performance. Our goal is to continue aggressive growth by providing excellent service and outstanding customer support that our clients have come to expect.

We are a rapidly growing company that still maintains a small company feel. Our teams are made up of motivated individuals who work independently without excessive micromanagement. Opportunities for advancement within our expanding organization help ensure that employees do not feel stuck in a dead end role.

Who We're Looking For!

We are seeking enthusiastic, career minded, and self-motivated individuals to fill the position of Outside Sales Representative for our Sacramento, California office. We are specifically looking for individuals who live in the Bay Area. You will be responsible for generating sales and leads within the Bay Area, with only a once or twice-monthly visit to the Sacramento Office.

This role is ideal for someone who enjoys building relationships face to face, managing a sales territory, and working directly with customers at their place of business.

The right candidate will have strong communication and interpersonal skills, confidence in presenting and closing sales, and the ability to manage their time and territory effectively. A mechanical mindset is a strong advantage, as we sell woodworking machinery, and comfort with computer based systems such as CRM tools is important. Prior sales experience in capital equipment, industrial sales, or the woodworking industry is welcomed, but we are willing to mentor motivated candidates with transferable sales skills.

This role involves regular travel within the assigned territory and occasional travel to trade shows across the United States.

What You'll be Doing!

As an Outside Sales Representative, you will be responsible for developing and managing customer relationships within your assigned sales territory. You will work directly with business owners and private individuals, consulting with them to select the best machines, tools, and accessories for their woodworking needs.

You will conduct on site customer visits, product demonstrations, and follow up meetings, while also coordinating with the inside sales and support teams. New hires will be introduced to our product line through a structured progression, starting with simpler equipment and advancing to more complex machinery, including CNC controlled systems.

You will generate leads, schedule appointments, prepare and present quotes, and represent the company at trade shows and industry events. While this is primarily a field based role, you will maintain close communication with the Sacramento office and support staff.

Job Qualifications:

• Excellent communication and interpersonal skills
• Proven ability to build relationships and close sales
• Outside sales or territory sales experience preferred
• Mechanical mindset is a strong plus
• Computer proficiency
• Ability to travel regularly within the sales territory
• Ability to travel occasionally to trade shows
• Woodworking industry experience is highly welcomed but not required