Remote B2C Retention & Growth Manager

Emerging Travel Group; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Corporate English school

Hotel and travel discounts

MyTime Day Off

Partial training compensation

Group speaking clubs

Job summary

Emerging Travel Group is seeking a B2C Retention Manager to own end-to-end customer communications, optimizing email, push, and in-app campaigns. You will partner with analytics, creative, and product teams to ensure messages are relevant, creative, and data-driven.

You will develop comprehensive CRM strategies, run trigger-based and bulk campaigns, and analyze performance to drive engagement and retention.

Qualifications

• 3+ years of experience in CRM/CVM B2C marketing with channel ownership.
• Strong command of modern CRM platforms and push notification services.
• Strong analytics, data-driven decision making, and A/B testing.
• Experience managing budgets for promotional activities.
• Excellent written and verbal communication for cross-functional collaboration.
• Self-motivated and able to thrive in ambiguous environments with multiple channels.

Responsibilities

• Develop and implement a CRM strategy across email, push, and in-app channels.
• Create and execute CVM strategies to drive LTV and retention.
• Design and launch trigger-based and bulk messaging campaigns with A/B tests.
• Analyze campaign performance, track metrics daily, and adjust strategies accordingly.
• Collaborate with data analysts to set tasks, analyze behavior, and optimize budgets.
• Work with design, copy, product, development, and analytics teams on marketing communications.
• Monitor CRM trends, adopt best practices, and stay updated on platform developments.
• Prepare presentations and reports for stakeholders via Slack and Asana.

Skills

CRM platforms

A/B testing

Analytics

Budget management

Cross-functional collaboration

Tools

CRM tools

Push notification services

Slack

Asana

Job description

Emerging Travel Group is seeking a B2C Retention Manager to own end-to-end customer communications, optimizing email, push, and in-app campaigns. You will partner with analytics, creative, and product teams to ensure messages are relevant, creative, and data-driven.

You will develop comprehensive CRM strategies, run trigger-based and bulk campaigns, and analyze performance to drive engagement and retention.