Strategic Growth & Upsell Marketing Lead

Carta; New York (NY); On-site; USD 147,000 - 215,000; Full time

Benefits offered by this job

Equity in full-time roles

Job summary

Carta is seeking a Lead Customer Marketing Manager, Companies, to translate product strategy and customer insights into coordinated multi-channel expansion campaigns. You’ll shape in-product discovery experiences that drive engagement and upsell while collaborating across Product Marketing, Lifecycle, and Integrated Marketing.

You’ll implement automation and personalization within the customer journey, scaling programs with a strong bias toward action in a fast-paced, product-driven environment.

Qualifications

• 6+ years of customer or growth marketing experience, preferably in B2B SaaS
• Experience partnering cross-functionally across Product, Product Marketing, Sales, CSM, Lifecycle, and Marketing Ops
• Comfortable designing multi-channel GTM motions, including in-product, email nurtures, events, paid social, and targeted outbound campaigns
• Ability to build and scale automated programs using trigger and workflows
• Customer obsessed, data driven, and fluent using insights to shape priorities and optimize campaigns
• Thrives in a fast-paced, ambiguous environment with a strong bias toward action and continuous improvement
• Financial services or Private capital background a plus
• BA required

Responsibilities

• Build a connected customer demand engine across Product Marketing, Lifecycle, and Integrated Marketing
• Translate product strategy and customer insights into coordinated multi-channel expansion campaigns
• Shape in-product discovery experiences that drive engagement and upsell
• Align across R&D and GTM to introduce automation and personalization into the customer journey
• Leverage automation and AI to scale campaigns and optimize performance

Skills

Growth marketing

Cross-functional collaboration

Multi-channel GTM

Automation & workflows

Data-driven decisions

Education

Bachelor's degree

Job description

Carta is seeking a Lead Customer Marketing Manager, Companies, to translate product strategy and customer insights into coordinated multi-channel expansion campaigns. You’ll shape in-product discovery experiences that drive engagement and upsell while collaborating across Product Marketing, Lifecycle, and Integrated Marketing.

You’ll implement automation and personalization within the customer journey, scaling programs with a strong bias toward action in a fast-paced, product-driven environment.