B2C Growth Leader: AI-Driven Sales Engine

Crystalia Glass; Charlotte (NC); On-site; USD 250,000 - 450,000; Full time

Job summary

Crystalia Glass is seeking an experienced Head of Sales (B2C) to drive nationwide retail revenue and conversions. You will diagnose funnel bottlenecks, architect high-converting sales systems, and implement disciplined processes across production handoffs and post-quote follow-ups.

You will lead a senior B2C sales team, design performance-driven compensation, and partner with Marketing to optimize CAC and lead quality, delivering ambitious growth across a consultative, custom-made product domain.

Qualifications

• 10+ years of total sales experience.
• 5+ years in sales leadership.
• 3+ years as head of a B2C sales function.
• Proven track record generating $30M+ in annual revenue.
• Experience designing commission plans for B2C sales teams.

Responsibilities

• Develop and execute the B2C growth strategy.
• Lead and coach B2C Sales Team Leads.
• Design end-to-end B2C engagement standards and follow-up cadences.
• Embed AI workflows into daily sales operations and coach reps through insights.
• Oversee CRM architecture, pipeline stages, and BI dashboards.
• Collaborate with Marketing on lead quality and channels.
• Provide transparent reporting and forecasting to the CEO.

Skills

Sales Leadership

CRM Design

Data Analysis

AI Fluency

Strategic Planning

Communication

Team Coaching

Education

Business or Marketing degree

Tools

HubSpot

Salesforce

Job description

Crystalia Glass is seeking an experienced Head of Sales (B2C) to drive nationwide retail revenue and conversions. You will diagnose funnel bottlenecks, architect high-converting sales systems, and implement disciplined processes across production handoffs and post-quote follow-ups.

You will lead a senior B2C sales team, design performance-driven compensation, and partner with Marketing to optimize CAC and lead quality, delivering ambitious growth across a consultative, custom-made product domain.