B2B Website Content Lead for Conversions

Beacon Hill Staffing Group; Kennesaw (GA); On-site; USD 44,000 - 62,000; Full time

Job summary

Beacon Hill Staffing Group is seeking an experienced Website Content Manager to lead a large-scale website rebuild and ongoing content optimization. This hands-on role blends B2B product marketing, website content strategy, persuasive copywriting, CMS page development, and conversion-focused optimization.

The ideal candidate will transform complex product information into clear, customer-focused content, writing and editing B2B pages while collaborating with product marketing, web, SEO, design,

Qualifications

• 3-5+ years of relevant website content, B2B product marketing, or digital marketing experience.
• B2B product or solution marketing experience.
• Strong website copywriting and editing skills.
• Experience translating complex product information into clear customer benefits and persuasive messaging.
• Experience creating or improving B2B product pages, solution pages, landing pages, or similar website content.
• Knowledge of value propositions, customer journeys, page structure, visitor intent, and calls to action.
• Experience working within a CMS or template-based publishing environment.
• Strong understanding of web content strategy and customer-focused storytelling.
• Ability to independently manage multiple website projects and stakeholder requests.
• Sitecore experience is preferred but not required.
• Portfolio, writing samples, or relevant work examples required.

Responsibilities

• Translate complex product briefs and source materials into concise, persuasive, web-ready content.
• Write and edit headlines, value propositions, product benefits, proof points, supporting copy, and calls to action.
• Develop B2B product and solution pages with clear messaging, page flow, and customer-focused storytelling.
• Partner with product marketing managers to understand target audiences, customer needs, product positioning, and page objectives.
• Build and update website pages within a CMS using established templates and components.
• Review existing content and determine what should be retained, rewritten, reorganized, or removed.
• Manage assigned pages through writing, assembly, review, QA, approval, publication, and ongoing maintenance.
• Optimize content and page structure to improve customer journeys and conversion.
• Monitor website performance and recommend content improvements based on results.
• Coordinate with product marketing, web, SEO, creative, design, and development teams.
• Support A/B testing and conversion optimization initiatives as the program evolves.
• Maintain content quality, accuracy, brand consistency, accessibility, and usability across assigned pages.

Skills

Website content writing

B2B product marketing

Content strategy

Conversion optimization

Project management

Copy editing

Tools

Sitecore

Microsoft Office Suite

Pardot

Website analytics tools

A/B testing tools

Basic HTML

Job description

Beacon Hill Staffing Group is seeking an experienced Website Content Manager to lead a large-scale website rebuild and ongoing content optimization. This hands-on role blends B2B product marketing, website content strategy, persuasive copywriting, CMS page development, and conversion-focused optimization.

The ideal candidate will transform complex product information into clear, customer-focused content, writing and editing B2B pages while collaborating with product marketing, web, SEO, design,