B2B Content Lead: Category Story & Growth

Conversion AI; Santa Fe (NM); On-site; USD 80,000 - 120,000; Full time

Job summary

Conversion is hiring a content lead to own the category story and build a POV that resonates with MOps directors and CMOs. You will ghostwrite founder content, manage brand voice, and shape SEO and AI search presence to surface in AI answers.

You’ll run webinars and partner programs, craft distribution plans, and ensure every piece travels via email, LinkedIn, communities, and sales enablement. In-person collaboration and a fast-paced startup culture are expected.

Qualifications

• Excellent writing and ability to publish with a clear point of view.
• Experience marketing to a technical or operational B2B audience that resists traditional marketing.

Responsibilities

• Own the category story and craft formats to repeat it across channels.
• Develop thought leadership and founder voice, ghostwrite, and build a brand voice on LinkedIn.
• Own organic search and AI search strategies to rank for high intent queries and be cited in AI answers.
• Organize webinars and partner content, including topics, co-hosts, and promotion.
• Plan distribution for each piece across email, LinkedIn, communities, and sales enablement.

Job description

Conversion is hiring a content lead to own the category story and build a POV that resonates with MOps directors and CMOs. You will ghostwrite founder content, manage brand voice, and shape SEO and AI search presence to surface in AI answers.

You’ll run webinars and partner programs, craft distribution plans, and ensure every piece travels via email, LinkedIn, communities, and sales enablement. In-person collaboration and a fast-paced startup culture are expected.