Digital Marketing Specialist

dSPACE; Wixom (MI); On-site; USD 90,000 - 130,000; Full time

Job summary

dSPACE Inc. is seeking a Digital Marketing Campaigns Manager to lead integrated demand generation efforts in the US market.

You will work with a global team to develop and execute campaigns that build awareness, generate qualified leads, and accelerate opportunities through the funnel for automotive, aerospace, defense, and industrial sectors. You will collaborate with product, sales, and engineering to translate complex technologies into customer‑facing content, manage a digital advertising

Qualifications

• 3-5+ years of digital marketing experience in a B2B technology company.
• Experience with CRM and marketing automation platforms (MS Dynamics 365, HubSpot, Marketo, Pardot).
• Experience planning, executing, and optimizing paid social campaigns, especially LinkedIn.
• Ability to manage multiple projects with strong planning and budgeting skills.
• Proficient in analytics tools and marketing reporting platforms; able to drive insights with data.
• Demonstrated ability to use AI tools to improve productivity and campaign effectiveness.

Responsibilities

• Develop annual and quarterly campaign plans aligned with objectives, product launches, and events.
• Create and execute integrated campaigns across email, social, ads, webinars, and events.
• Translate technical concepts into engaging customer content with cross‑functional teams.
• Develop short-form video content for social, product promos, and customer stories.
• Build dashboards and reports tracking KPIs like leads, MQLs, SQLs, and ROI.
• Partner with sales to improve lead generation, conversion, nurturing, and pipeline contribution.

Skills

Digital marketing

Project management

Content collaboration

Communication skills

Campaign optimization

AI-assisted marketing

Education

Bachelor's degree in marketing/communications/business

Tools

Microsoft Dynamics 365

HubSpot

Marketo

Pardot

Google Analytics

Power BI

LinkedIn Campaign Manager

Job description

dSPACE is a leading provider of simulation and validation solutions worldwide for developing networked, autonomous, and electrically powered vehicles. The company's range of end-to-end solutions are used particularly by automotive manufacturers and their suppliers to test the software and hardware components in their new vehicles long before a new model is allowed on the road. Not only is dSPACE a sought-after partner in vehicle development, but engineers also rely on our know-how when it comes to aerospace and industrial automation. Our portfolio ranges from end-to-end solutions for simulation and validation to engineering and consulting services as well as training and support. With more than 3,000 employees worldwide, dSPACE is headquartered in Paderborn, Germany; has three project centers in Germany; and serves customers through its regional companies in the USA, the UK, France, Japan, China, Croatia, Korea, India, Italy and Sweden.

The Digital Marketing Campaigns Manager is responsible for developing and executing integrated digital marketing campaigns that create awareness, generate qualified leads, accelerate opportunities through the sales funnel, and support revenue growth across automotive, aerospace, defense, industrial, and academic markets. This role will work within a small US marketing team and with global teams, especially our German headquarters.

Demand Generation/ Campaign Management

• Develop annual and quarterly marketing audience-specific campaign plans that align with business objectives, product launches, and events.
• Develop and execute integrated campaigns across email, social media, digital advertising, webinars, trade shows, and content marketing that align with industry verticals and buyer personas.
• Collaborate with engineers, product managers, and subject matter experts to translate complex technical concepts into engaging customer-focused content.
• Utilize AI tools such as Microsoft Copilot and other approved technologies to improve campaign development, create and repurpose content, audience research, performance analysis, and operational efficiency.
• Develop short-form video content for social media, product promotions, customer success stories, webinars, and trade shows.
• Collaborate with events, sales, business development, product management, and global marketing teams
• Recommend new ideas and opportunities to improve digital marketing performance, customer engagement, and operational efficiency.
• Partner closely with sales and business development teams to improve marketing qualified lead (MQL) generation, lead conversion rates, lead nurturing activities, and pipeline contribution.
• Develop dashboards and executive reports tracking KPIs including leads, MQLs, SQLs, opportunity creation, conversion rates, advertising performance, engagement, and ROI.

Experience

• 3-5+ years of digital marketing experience within a B2B technology company.
• Bachelor's degree in marketing, communications, advertising, business, or related field.
• Experience with CRM and marketing automation platforms such as Microsoft Dynamics 365, HubSpot, Marketo, Pardot, or similar systems.
• Experience planning, executing, and optimizing paid social media campaigns, particularly on LinkedIn.
• Experience managing multiple marketing projects simultaneously using strong planning, organization, and project management skills including managing a digital advertising budget.
• Experience using analytics tools such as Google Analytics, Power BI, LinkedIn Campaign Manager, and marketing reporting platforms.
• Demonstrated ability to use AI tools to improve marketing productivity and campaign effectiveness.

What Makes You Successful

• Success in this role requires curiosity and a willingness to learn complex engineering concepts and technologies.
• Strong project management and organizational skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Resourceful, self-motivated, and comfortable working independently while collaborating across teams.
• Creative thinker who enjoys solving problems and continuously improving processes.

What you can expect from us

We build a culture where trust and teamwork are the foundation. As a team we support each other and every contribution matters. Clear expectations and common goals empower everyone to take ownership and contribute to our success.

People come first - you're more than just a number. We create an environment that fosters trust, stability and flexibility, so work and life can truly complement each other. We believe in long-term collaboration, provide competitive benefits, and create a welcoming, supportive environment.

As an Equal Opportunity Employer, dSPACE Inc. provides all persons with equal opportunity and access to all aspects of employment process, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, marital status, age, disability, status as a protected veteran, or membership in any group protected by federal, state, or local anti-discrimination laws. DSPACE Inc. is also committed to providing reasonable accommodations to individuals with disabilities and disabled veterans.