B2B IT Marketing Operations Lead

CDW; Charlotte (NC); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Social content creation

Job summary

Digital Velocity is seeking a marketing professional to drive demand generation and enable Sales and Marketing motions. The role emphasizes campaign design, content creation, and partner programs with AWS and other DV technology partners.

You will manage social content, collateral workflows, webinar calendars, and data-driven campaigns, while maintaining a metrics-driven approach to KPIs and stakeholder collaboration.

Qualifications

• Previous experience in the technology industry with B2B Digital Marketing expertise.
• Experience working with technology partners such as VARs and/or OEMs.
• Experience managing retargeting, remarketing, and ABM campaigns using B2B demand generation tooling such as HubSpot, DemandBase, AdRoll, RollWorks, SharpSpring, Bombora, ZoomInfo, or DiscoverOrg.

Responsibilities

• Enable Sales and Marketing motions for Digital Velocity.
• Conduct research and analyze data generating ideas for improving marketing strategies.
• Design, create, and implement campaigns and call to actions, and monitor campaign metrics, performance, and media budgets.
• Create social content, and manage social presence including social calendars, brand image/voice, and campaigns.
• Manage organization of marketing collateral including tagging, and creation/approval processes for collateral requests.
• Manage process for prioritization and status tracking of marketing requests.
• Write emails, blogs and other customer facing content.
• Help create webinar series and manage webinar calendars.
• Work with technology partners to build relationships and programs with AWS and other DV tech partners.
• Proactively identify new marketing opportunities and channels.
• Manage multiple priorities, projects and deadlines in a busy and fast-paced environment.
• Be a self-starter and proactive with regards to getting things done.
• Manage up, down and across stakeholders.

Skills

IT B2B marketing

Campaign management

Sales cycle knowledge

Copywriting

Social media analytics

ABM campaigns

Partner marketing

Education

Marketing or related degree

Tools

HubSpot

DemandBase

AdRoll

RollWorks

SharpSpring

ZoomInfo

Job description

Digital Velocity is seeking a marketing professional to drive demand generation and enable Sales and Marketing motions. The role emphasizes campaign design, content creation, and partner programs with AWS and other DV technology partners.

You will manage social content, collateral workflows, webinar calendars, and data-driven campaigns, while maintaining a metrics-driven approach to KPIs and stakeholder collaboration.