B2B Sales Development: Lead Gen & Appointments

Accela, Inc.; Kansas City, Northern (MO, KY); Hybrid; USD 50,000 - 65,000; Full time

Job summary

Accela in the Kansas City metro area is seeking a Business Development Representative to drive outbound and inbound prospecting, gather sales intelligence, and nurture early-stage opportunities.

The role requires strong communication, a proactive attitude, and the ability to learn while meeting monthly and quarterly lead-generation targets. You will collaborate with the Sales team, maintain CRM records, and travel up to 15% as needed.

Qualifications

• Bachelor's degree in Business, Marketing, or related field or equivalent experience.
• Strong communication and interpersonal skills with goal orientation.
• Ability to work independently and in a team.
• Proactive, self-motivated with a willingness to learn.
• Basic understanding of sales principles and customer service.
• Ability to travel 10-15%.

Responsibilities

• Identify and qualify new business opportunities through outbound and inbound prospecting.
• Meet or exceed monthly and quarterly targets for lead gen and appointment setting.
• Use email, phone, and social drips to build cadences with sales automation.
• Qualify prospects and set appointments for Discovery calls.
• Outreach to target prospects supporting campaign initiatives.
• Capture key customer information to identify qualified leads for nurture.
• Collaborate with Sales to develop lead-gen strategies.
• Research to find new contacts and add to Salesforce.
• Schedule meetings for Field Sales to advance the process.
• Maintain accurate CRM records and assist in sales materials.

Skills

Strong communication

Team collaboration

Proactive learner

Travel readiness

Education

Bachelor's degree in Business/Marketing or related field

Tools

CRM software

Sales automation tools

Outreach

LinkedIn

DemandBase

Marketo

Job description

Accela in the Kansas City metro area is seeking a Business Development Representative to drive outbound and inbound prospecting, gather sales intelligence, and nurture early-stage opportunities.

The role requires strong communication, a proactive attitude, and the ability to learn while meeting monthly and quarterly lead-generation targets. You will collaborate with the Sales team, maintain CRM records, and travel up to 15% as needed.