B2B SaaS Paid Media Lead - AI-Powered Growth

Fullbay, Inc.; Phoenix (AZ); On-site; USD 110,000 - 150,000; Full time

Job summary

Fullbay, Inc. is seeking a results-driven Paid Media Manager to own day-to-day execution and optimization of paid media campaigns across search, social, and emerging channels—driving qualified pipeline for our B2B SaaS product.

You’ll work with the Senior Paid Media Manager and cross-functional teams to ensure every dollar spent contributes to revenue targets. You’ll manage budgets, audience segmentation, and creative direction, while tracking KPIs and delivering insights that tie to pipeline,

Qualifications

• 5+ years of hands-on paid media experience in-house or agency.
• Experience managing Google Ads, Meta/Facebook Ads, and Microsoft Ads.
• B2B SaaS environment with longer sales cycles and MQL/pipeline metrics.
• Strong analytical skills to translate data into strategic recommendations.
• Proven track record of managing multi-channel paid media budgets.

Responsibilities

• Oversee and allocate paid media budgets across all channels with weekly/monthly leadership recommendations.
• Develop and implement paid media strategies across Google Ads, Meta/Facebook Ads, Microsoft Ads, and PPL networks.
• Collaborate with Senior Paid Media Manager on campaign priorities and audience segmentation.
• Maintain pacing docs to align budgets with media plan projections.
• Track and report paid media KPIs with insights tied to pipeline and revenue goals.
• Optimize evergreen and seasonal campaigns across paid search and social.
• Research and launch new campaigns on self-serve platforms.
• Run A/B testing and CRO tactics across landing pages, bidding, copy, and imagery.
• Suggest new audiences and emerging platforms based on data.

Skills

Paid media management

Google Ads

Meta/Facebook Ads

Microsoft Ads

B2B SaaS

Analytics & attribution

Salesforce CRM

AI-powered tools

Multi-channel campaigns

Budget optimization

Tools

Google Ads Platform

Meta Ads Manager

Microsoft Advertising

GA4

CRM analytics (Salesforce)

Job description

Fullbay, Inc. is seeking a results-driven Paid Media Manager to own day-to-day execution and optimization of paid media campaigns across search, social, and emerging channels—driving qualified pipeline for our B2B SaaS product.

You’ll work with the Senior Paid Media Manager and cross-functional teams to ensure every dollar spent contributes to revenue targets. You’ll manage budgets, audience segmentation, and creative direction, while tracking KPIs and delivering insights that tie to pipeline,