Paid Media Growth Lead - Enterprise B2B SaaS

CelerData co; Menlo Park (CA); On-site; USD 180,000 - 220,000; Full time

Benefits offered by this job

Premium medical, dental, and vision

Life insurance

401(k) retirement plan

16 days PTO

Parental leave

Job summary

PhoenixAI is seeking a hands-on Performance Marketing Manager to own our paid media programs end to end for an enterprise data and AI platform. You will audit, restructure, and scale campaigns across search, social, programmatic, and ABM channels, ensuring every dollar tracks to pipeline.

You’ll partner with our GTM Systems team to build closed‑loop attribution from ad spend to opportunities and collaborate with product marketing, content, and design to optimize messaging and landing pages.

Qualifications

• 4–8 years hands-on paid media / performance marketing experience, ideally within B2B SaaS or technology companies with enterprise sales cycles.
• Deep, hands-on expertise in Google Ads and LinkedIn Campaign Manager; experience with programmatic and account‑based advertising platforms (e.g., Demandbase, 6sense, StackAdapt) is a strong plus.
• Experience building closed‑loop measurement: offline conversion tracking, Salesforce campaign attribution, and reporting on cost per SQL and cost per opportunity.
• Strong analytical skills, with fluency in GA4, ad platform analytics, and spreadsheets; SQL or experience with BI tools is a plus.
• Track record of designing structured experiments and translating results into decisions.
• Experience with landing page and conversion rate optimization.
• Excellent project management skills and comfort managing multiple priorities in a fast‑paced, high‑growth environment.
• Strong written and verbal communication skills.
• Experience working cross‑functionally with GTM, product marketing, content, and design teams.
• Familiarity with developer or data‑engineering audiences, or with the open‑source data ecosystem, is a plus.
• Bachelor’s degree, preferably in Marketing, Communications, or a related field.

Responsibilities

• Own and optimize our paid media programs across Google Search, LinkedIn, retargeting and programmatic display, account‑based advertising (e.g., Demandbase), software review sites, content syndication, and sponsored placements in developer and data‑engineering communities and newsletters.
• Run a continuous test‑and‑learn program across audiences, keywords, creative, offers, landing pages, and bidding strategies; optimize on a weekly cadence, document what works and what doesn’t, and turn findings into repeatable playbooks.
• Research and evaluate new channels and ad formats, launch pilots with clear success criteria, and scale or cut them based on results.
• Define and enforce tracking standards (UTM conventions, conversion events, offline conversion imports) so that paid performance is measured against SQLs and pipeline, not just clicks and form fills.
• Partner with GTM Systems, which owns Salesforce and the GTM data stack, to integrate ad platform data, build closed‑loop attribution, and maintain reporting from spend to pipeline.
• Work with product marketing, content, and design on ad messaging, creative, and high‑converting landing pages; own conversion rate optimization for paid traffic.
• Manage the paid media budget in partnership with Finance, including pacing, forecasting, and monthly reconciliation.
• Manage relationships with media agencies, ad platform representatives, and vendors.
• Report on spend, efficiency, and pipeline contribution to marketing and GTM leadership, with clear, data‑backed recommendations.

Skills

Google Ads

LinkedIn Campaign Manager

Programmatic Advertising

ABM Advertising

SQL

GA4

Attribution

Education

Bachelor’s degree in Marketing/Communications or related field

Tools

Demandbase

6sense

StackAdapt

Salesforce

Job description

PhoenixAI is seeking a hands-on Performance Marketing Manager to own our paid media programs end to end for an enterprise data and AI platform. You will audit, restructure, and scale campaigns across search, social, programmatic, and ABM channels, ensuring every dollar tracks to pipeline.

You’ll partner with our GTM Systems team to build closed‑loop attribution from ad spend to opportunities and collaborate with product marketing, content, and design to optimize messaging and landing pages.