B2B Retention Marketing Manager

Doordash; Chicago (IL); On-site; USD 143,000 - 210,000; Full time

Benefits offered by this job

401(k) plan with employer matching

16 weeks of paid parental leave

wellness benefits

commuter benefits match

paid time off

medical

Job summary

DoorDash for Business is seeking a Manager of Retention Marketing to design communications and lifecycle programs that drive adoption and activation across admins and users. You will work with product, eng, ops, and other marketers to move key metrics through CRM channels (email, push, SMS, in-app).

The role rewards a fast-paced, ownership-driven environment with strong stakeholder management and data visualization proficiency. Bachelor’s degree or equivalent experience preferred.

Qualifications

• 5-7+ years of experience in marketing or growth overall; 4+ years in lifecycle, email, CRM, or retention marketing.
• Experience in B2B / B2B2C is a plus.
• Familiarity with CRM technology including ESPs (Braze experience is a plus), segmentation tools, and data structures.
• Strong analytical skills with data-driven marketing campaigns.

Responsibilities

• Develop, test and implement CRM strategies to improve key business metrics.
• Experiment with new strategies and CRM tactics to increase conversion and personalize end-user experiences.
• Create the strategy and framework to personalize communications based on administrators’ needs and their users' benefits.
• Execute end-to-end campaigns from strategy brief, to campaign build, QA, and launch.
• Manage cross-functional relationships to lead the channel communications strategy for DoorDash for Business programs.
• Manage the campaign strategy end to end, including feedback from designers and stakeholders.
• Analyze campaign results, develop benchmarks, and share regular performance reports.
• Align with partner teams to share best practices and insights.

Skills

Lifecycle marketing

Email marketing

CRM strategy

Data-driven marketing

Cross-functional collaboration

B2B/B2B2C experience

Stakeholder management

Analytical skills

Braze experience

Tableau/Sigma

Education

Bachelor’s degree or equivalent experience

Tools

Braze

Sigma

Tableau

Job description

DoorDash for Business is seeking a Manager of Retention Marketing to design communications and lifecycle programs that drive adoption and activation across admins and users. You will work with product, eng, ops, and other marketers to move key metrics through CRM channels (email, push, SMS, in-app).

The role rewards a fast-paced, ownership-driven environment with strong stakeholder management and data visualization proficiency. Bachelor’s degree or equivalent experience preferred.