B2B Paid Media Manager, AI-Driven

Terra; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

11 observed holidays

Unlimited PTO

Health insurance

401(k)

Mostly remote work

Summer Fridays

Wellness stipend

Work-from-home equipment reimbursement

Team bonding events

Commuter benefits

Job summary

Terra is a digital marketing and creative agency seeking a strategic Paid Media Manager to own end-to-end paid media for a portfolio of B2B clients. You will lead campaign execution, optimization, and performance storytelling across Google, LinkedIn, Meta, and Microsoft Ads, with a focus on AI-driven workflows.

You’ll blend strategic vision with hands-on optimization, build reporting decks (ideally in Figma), manage budgets, and collaborate with strategy, analytics, and creative teams.

Qualifications

• Experience managing paid media campaigns across Google, LinkedIn, Meta, and Microsoft Ads.
• Agency experience with B2B clients and longer sales cycles.
• Ability to own paid media strategy end-to-end across multiple client accounts.

Responsibilities

• Own paid media strategy and execution across a portfolio of B2B clients.
• Build, launch, and optimize campaigns across Google, LinkedIn, Meta, and other platforms.
• Monitor performance and optimize based on data.
• Develop audience strategies, creative approaches, and landing page hypotheses.
• Manage budgets and pacing to align with performance.
• Create clear reports and presentations to communicate results.

Skills

Paid media

Campaign optimization

Audience targeting

Bid strategy

Budget management

A/B testing

Analytics

Reporting (Figma)

Communication

Independence

Documentation

AI in marketing

Tools

Google Ads

LinkedIn Ads

Meta Ads

Microsoft Advertising

Figma

Job description

Terra is a digital marketing and creative agency seeking a strategic Paid Media Manager to own end-to-end paid media for a portfolio of B2B clients. You will lead campaign execution, optimization, and performance storytelling across Google, LinkedIn, Meta, and Microsoft Ads, with a focus on AI-driven workflows.

You’ll blend strategic vision with hands-on optimization, build reporting decks (ideally in Figma), manage budgets, and collaborate with strategy, analytics, and creative teams.