Senior Digital Strategy Lead

terrahq; Northern (KY); On-site; USD 100,000 - 140,000; Full time

Benefits offered by this job

11 observed holidays + unlimited paid‑

time off

Mental wellness days

Health insurance premium covered

401(k) plan

Summer Fridays

Wellness stipend

Work from home equipment reimbursement

Team retreats at NYC HQ

Dynamic, close-knit team

Job summary

Terra is seeking a Digital Strategist to lead multi-channel, lifecycle-driven marketing for client accounts. You will blend content, AEO/SEO, social, and automation into measurable audience experiences and pair strategic vision with creative direction.

You’ll own ongoing client conversations, build strategy decks, and present to senior executives. Expect collaboration with cross-functional teams, data-driven optimization, and a long-game focus in a fast-paced environment.

Qualifications

• 6–8 years experience developing and leading digital marketing strategies across multiple channels.
• Experience in lifecycle and loyalty marketing, including email and app-based experiences; Braze familiarity is a plus.
• Ability to translate complex ideas into clear, persuasive strategies and presentations.

Responsibilities

• Lead the marketing strategy for assigned client accounts, aligned with business objectives and audience needs.
• Drive client discovery sessions to surface insights and define meaningful metrics.
• Develop cross-channel strategies integrating content, AEO/SEO, and automation into cohesive experiences.
• Collaborate with strategists to align account strategies with Terra's broader approach.
• Translate strategy into campaigns, providing direction and feedback throughout execution.
• Monitor performance, surface insights, and adjust strategy to maximize impact.
• Stay ahead of market trends and evolving customer behaviors.
• Contribute ideas to Terra’s marketing initiatives and branding efforts.

Skills

Multi-channel marketing

Lifecycle marketing

Client leadership

Cross-functional collaboration

Strategic storytelling

Data-driven decisions

Stakeholder communication

Creative direction

Tools

Adobe Analytics

Figma

Profound

Semrush

Braze

Job description

Terra is seeking a Digital Strategist to lead multi-channel, lifecycle-driven marketing for client accounts. You will blend content, AEO/SEO, social, and automation into measurable audience experiences and pair strategic vision with creative direction.

You’ll own ongoing client conversations, build strategy decks, and present to senior executives. Expect collaboration with cross-functional teams, data-driven optimization, and a long-game focus in a fast-paced environment.