AI-Driven B2B SaaS Paid Media Manager (Remote)

The Wrap; Northern (KY); Remote; USD 90,000 - 120,000; Full time

Benefits offered by this job

Remote Work

Career Advancement & Professional Dev.

Employee Recognition

LinkedIn Learning Platform

Job summary

Mitratech is seeking a Paid Digital Marketing Manager to own and scale paid digital strategy across Workforce Compliance and HR Solutions. You will drive planning, execution, optimization, and reporting of paid programs to generate qualified demand in a B2B SaaS environment.

You’ll partner with product marketing, demand generation, sales, and revenue operations to ensure AI-enabled, data-driven campaigns across search, social, display, and marketplaces, while mentoring an ongoing optimization

Qualifications

• 4–6 years of experience in paid digital marketing, performance marketing, or demand generation within a B2B SaaS or technology environment.
• Hands-on experience managing paid search (Google/Bing), paid social (LinkedIn), display, and retargeting campaigns.
• Strong understanding of full-funnel B2B demand models, lead lifecycle management, and revenue attribution.
• Experience using marketing automation platforms (HubSpot) and CRM systems (Salesforce).
• Proven ability to analyze data, identify insights, and translate performance data into optimization actions.

Responsibilities

• Plan, execute, optimize paid digital programs across channels to support pipeline and revenue targets.
• Own channel-level budgeting, forecasting, pacing, and performance optimization across multiple HR solutions and buyer personas.
• Translate product positioning and campaign strategy into high-performing paid media programs aligned to each stage of the buyer journey.
• Partner with Product Marketing to ensure messaging, keywords, and creative reflect compliance-driven value propositions.

Skills

Paid digital marketing

Performance marketing

Cross-functional collaboration

Data analysis

Tools

HubSpot

Salesforce

6sense

Job description

Mitratech is seeking a Paid Digital Marketing Manager to own and scale paid digital strategy across Workforce Compliance and HR Solutions. You will drive planning, execution, optimization, and reporting of paid programs to generate qualified demand in a B2B SaaS environment.

You’ll partner with product marketing, demand generation, sales, and revenue operations to ensure AI-enabled, data-driven campaigns across search, social, display, and marketplaces, while mentoring an ongoing optimization