Lead Paid Media Manager - AI-Driven B2B Growth

Terra

Northern (KY)

Hybrid

USD 90,000 - 130,000

Full time

6 days ago

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Job summary

Terra is a digital marketing and creative agency powered by an integrated team of content creators, strategists, designers, and developers. We’re seeking a strategic Paid Media Manager to own end-to-end paid media campaigns for a portfolio of B2B clients, guiding strategy, execution, optimization, and performance storytelling across Google, LinkedIn, Meta, and Microsoft Ads.

You’ll work with analytics, strategy, and creative teammates, experiment with AI-driven workflows, and build reporting

Qualifications

Experience managing and optimizing paid media campaigns across Google, LinkedIn, Meta, and Microsoft Ads.
Agency experience with B2B clients and longer sales cycles.
Ability to own paid media strategy end-to-end across multiple client accounts.

Responsibilities

Own paid media strategy and execution across a portfolio of B2B clients.
Build, launch, and optimize campaigns across Google, LinkedIn, Meta, and other platforms.
Monitor performance and make data-driven optimizations.
Develop audience strategies, creative approaches, and landing page hypotheses.
Manage budgets and pacing to align with performance and client expectations.
Build clear, insight-driven reports and presentations for clients.
Collaborate with strategy, analytics, and creative teams to deliver integrated campaigns.
Ensure proper tracking and attribution (UTM, conversions, platform setup).
Stay current on platform updates and industry trends; propose proactive opportunities.
Experiment with AI tools to streamline reporting and analysis.