B2B Paid Media Lead — Remote, Data-Driven Growth

Digital Agency Jobs; San Francisco (CA); Remote; USD 90,000 - 150,000; Full time

Benefits offered by this job

Unlimited PTO

Mental wellness days

Health insurance

401(k)

Remote work setup

Summer Fridays

Wellness stipend

Home office reimbursement

Team bonding

Commuter benefits

Culture of collaboration

AI/automation interests

Job summary

Digital Agency Jobs is seeking a seasoned Paid Media Manager to lead strategy and execution for a portfolio of B2B clients. You’ll own campaigns across Google, LinkedIn, Meta, and Microsoft Ads, optimizing for CTR, CVR, and CPA while maintaining strong client communication.

You'll build reporting decks (ideally in Figma), develop audience and creative hypotheses, and collaborate with strategy, analytics, and creative teams to drive growth. Mostly remote with flexible schedules.

Qualifications

• Experience managing paid media campaigns across Google, LinkedIn, Meta, and Microsoft Ads.
• Agency experience with B2B clients and long sales cycles.
• Own paid media strategy end-to-end across multiple client accounts.
• Strong analytical skills using CTR, CVR, CPA.
• Ability to manage multiple clients and shifting priorities.
• Experience building reporting decks, ideally in Figma.
• Curiosity about AI and automation for efficiency.
• Experience with emerging platforms is a plus.

Responsibilities

• Own paid media strategy and execution for a portfolio of B2B clients.
• Build, launch, and optimize campaigns across Google, LinkedIn, Meta, and others.
• Continuously monitor performance and optimize for efficiency.
• Develop audience strategies and landing page hypotheses to drive growth.
• Manage budgets and pacing aligned with performance and client expectations.
• Build clear, insight-driven reports and presentations for clients.
• Collaborate with strategy, analytics, and creative teams for integrated campaigns.
• Ensure proper tracking and attribution (UTM, conversions).
• Stay current on platform updates and industry trends.
• Experiment with AI tools to streamline reporting and QA tasks.
• Help develop internal systems and templates to improve team efficiency.
• Contribute to a culture of testing and continuous improvement.

Skills

Paid media management

B2B advertising

Campaign optimization

Audience targeting

Data-driven decisions

Reporting & dashboards

Tools

Google Ads

LinkedIn Ads

Meta Ads

Microsoft Ads

Job description

Digital Agency Jobs is seeking a seasoned Paid Media Manager to lead strategy and execution for a portfolio of B2B clients. You’ll own campaigns across Google, LinkedIn, Meta, and Microsoft Ads, optimizing for CTR, CVR, and CPA while maintaining strong client communication.

You'll build reporting decks (ideally in Figma), develop audience and creative hypotheses, and collaborate with strategy, analytics, and creative teams to drive growth. Mostly remote with flexible schedules.