B2B Media Strategy Director — Enterprise Growth

Socket.dev; United States; Remote; USD 150,000 - 175,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Holiday break (Winter)

Flexible schedules

Work from anywhere options

100% paid parental leave

401(k) matching

Medical, Dental, Vision, Life, Pet보험

Sponsored life insurance

Short Term Disability insurance

Annual Class Pass credits

Job summary

Wpromote is seeking a Senior Director of B2B Media Strategy to lead enterprise clients in translating business goals into measurable marketing outcomes. You will shape integrated go-to-market strategies that connect media, operations, and revenue, driving from first impression to closed-won revenue.

You’ll align messaging, optimize media mix, and apply ABM-era targeting to accelerate pipeline. This role requires executive presence and a track record in fast-moving, competitive

Qualifications

• 6–8 years of hands-on experience planning, activating, and optimizing multi-channel B2B media campaigns across Paid Search, Paid Social, and Programmatic.
• Proven ability to connect full-funnel media strategies to measurable outcomes including pipeline acceleration, sales velocity, and ROI.
• Strong analytical skills to interpret performance data, identify opportunities, and make in-flight optimizations.

Responsibilities

• Design integrated B2B go-to-market media strategies across paid, owned, and earned channels to drive measurable pipeline and revenue.
• Lead cross-channel media efforts across Paid Search, Paid Social, Programmatic, SEO, content syndication, and PR.
• Optimize media mix, budget allocation, and audience segmentation with full-funnel measurement plans.
• Develop advanced audience strategies using ABM platforms and CRM/marketing automation data.
• Mentor team members to strengthen skills in B2B media strategy and consultative design.

Skills

B2B media strategy

Cross-channel planning

ABM platforms

Analytics tools

CRM/MAP integration

Audience segmentation

Messaging alignment

Leadership & mentoring

Education

Bachelor's degree

Tools

The Trade Desk

DV360

LinkedIn Ads

Google Ads

Meta Ads

GTM

GA4

Adobe Analytics

SEMrush

Ahrefs

Salesforce

HubSpot

Marketo

Pardot

Microsoft Dynamics

Job description

Wpromote is seeking a Senior Director of B2B Media Strategy to lead enterprise clients in translating business goals into measurable marketing outcomes. You will shape integrated go-to-market strategies that connect media, operations, and revenue, driving from first impression to closed-won revenue.

You’ll align messaging, optimize media mix, and apply ABM-era targeting to accelerate pipeline. This role requires executive presence and a track record in fast-moving, competitive